October 8-10, 2018 , Milan, Italy – Repêchage® CEO/Founder and Chairman of CIDESCO Section U.S.A., Lydia Sarfati, and Repêchage® distributor Euracom hosted the How to Be Successful in Professional Skin Care Conference at EsthetiWorld by Cosmoprof Worldwide Bologna held in Milan, Italy, and a two-day Master Class. Over 150 Italian beauty professionals gathered at this exclusive event to learn about the latest information and treatments affecting the skin care industry. Esthetiworld also awarded the Repêchage® Red-Out® Facial with Seaweed Extract and Silver for Sensitive Skin with the 2018 EsthetiAward for best treatment for sensitive skin.
Lydia Sarfati presented growth drivers in skin care, noting that the face mask market is leading the way. Within this category, sheet masks are a top growth driver and are estimated to be worth $551.3 million by 2026*.
This growth inspired Sarfati to create new express facials that utilize seaweed-infused sheet masks, and retail seaweed-infused sheet masks, that clients can perform at the Facial Bar or in conjunction with other treatments. These include: Repêchage® Red-Out® Express Soothing Facial, Repêchage® Biolight® Express Brightening Facial, Repêchage® Red-Out® Soothing Sheet Mask, Repêchage® Biolight® Brightening Sheet Mask, and the Repêchage® Lamina Lift™ Hydrating Seaweed Mask.
In addition to Sarfati, guest speakers included Angela Noviello, Italian Director and National Coordinator for OTI Oncology Esthetics, who discussed the emerging field of Oncology Esthetics, a growing sector of esthetics internationally. Business Management Specialist/Founder and CEO of Image and Beauty, Tommaso Cernuschi, and Marketing Expert/Founder and CEO of Parrucchierando srl and Socialando srl, Alberto Montecroci, also shared business management tips and how spa professionals can use social media and web marketing to drive business.
Following the Conference was a two-day, Master Class and hands-on workshop led by Sarfati and Noviello. Sarfati presented the new Repêchage® Glow and Go facial mask and massage menu of treatments, an innovative concept that combines the new Repêchage® sheet mask treatments with custom facial massage techniques designed by Sarfati to create four professional express treatments that help brighten, calm, hydrate and reduce the signs of aging. Noviello demonstrated a new treatment created for Oncology Esthetics that uses the new Repêchage® Lamina Lift™ Hydrating Seaweed Mask with a customized massage to create a soothing and cooling facial treatment for cancer patients.
This year marks the fourth annual National Conference hosted by Euracom, the distributor of Repêchage in Italy.
“We’ve had a wonderful partnership with our distributor Euracom for the past six years. Their dedication to Repêchage® has truly elevated the brand in Italy, and has connected us with many talented skin care professionals. It was amazing to spend time with this group and our team, and also receive recognition from the industry for our skin care innovations. I look forward to what’s in store for 2019!”
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About Repêchage: Since 1980, Repêchage® has created a full range of seaweed-based skincare products featured at top spas and salons globally. Forerunners in sea plant technologies and pioneers in seaweed treatments and cosmetics in the US, Repêchage researchers seek out specific seaweeds beneficial for a range of skin care concerns. Repêchage seaweed is sustainably harvested from the coast of Maine, USA and France, and then processed with a proprietary extraction method at the ISO 9001:2015 certified Repêchage manufacturing facility, located at the Repêchage Headquarters in Secaucus, NJ, USA. Through this proprietary extraction process, Repêchage seaweeds retain 12 vitamins, 18 amino acids, 42 trace elements and minerals, and phlorotannins – the only elements your skin needs for deep surface hydration and balance.
