Milan, Italy, November 17-18, 2019 — Repêchage® CEO and Founder, Lydia Sarfati hosted a two day Master Class with Repêchage® Italy distributor, Euracom, for beauty professionals at the Grand Hotel Villa Torretta in Milan, Italy.
Through lecture, demonstration, and hands-on training, Sarfati provided her expertise on solutions for oily and problem skin, facial massage techniques, how to build a spa’s retail business, and advanced natural body treatment alternatives that are available to professionals today.
During day one of the Master Class, Sarfati presented “From Problem to Perfect Skin: Clinical Solutions for Problem and Oily Skin.” Sarfati demonstrated and presented a scientific overview of clinical solutions for problem and oily skin, such as the Repêchage® Hydra Medic® Facial for Oily and Problem Skin. Sarfati shared proper protocols and techniques for addressing this skin concern, including how to perform proper extractions. Sarfati also presented “Facial Massage – The Art and Science of Different Skin Types,” providing attendees with instruction on techniques to master facial massage and provide proper facial massage to suit each client’s skin type.
During day two of the Master Class, Sarfati presented “Success at Your Fingertips — How to Build Your Business and Retail.” Sarfati shared business building tips from her book Success at Your Fingertips: How to Succeed in the Skin Care Business, including how to make proper retail recommendations, the do’s and don’ts of client communication when retailing, and how to boost business with seasonal promotions and product merchandising. Sarfati also led a presentation and workshop on “Spa, Wellness and Massage,” sharing how professionals can perform treatments that are a “workout for the body” through natural and affordable treatment alternatives, including hot treatments, cryo treatments, body wraps, and body masks.
Next up: Sarfati will be hosting clients from the US and abroad at the annual Repêchage® Power Lunch at company headquarters in Secaucus, NJ. Attendees will be hearing from four women entrepreneurs on their journey to success in the professional beauty industry, moderated by Women’s Health Beauty Director Kristina Rodulfo.
For more on Repêchage® visit www.repechage.com
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About Repêchage®: Since 1980, Repêchage® has created a full range of seaweed-based skincare products featured at top spas and salons globally. Forerunners in sea plant technologies and pioneers in seaweed treatments and cosmetics in the US, Repêchage® researchers seek out specific seaweeds beneficial for a range of skin care concerns. Repêchage® seaweed is sustainably harvested from the coast of Maine, USA and France, and then processed with a proprietary extraction method at the ISO 9001:2015 certified Repêchage® manufacturing facility, located at the Repêchage® Headquarters in Secaucus, NJ, USA. Through this proprietary extraction process, Repêchage® seaweeds retain 12 vitamins, 18 amino acids, 42 trace elements and minerals, and phlorotannins – the only elements your skin needs for deep surface hydration and balance.
