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Last week, we had the pleasure of chatting with local business owners in the Greater Fort Lauderdale area of Florida. Their stories are genuine examples of how working locally can help create exposure, build buzz, and boost sales for your business. Here we share some great takeaways from the chat that I believe you’ll find helpful for your business, and will inspire you to go local, and get social!
The New Year is around the corner. Are you ready? Lydia Sarfati shares tips that all spa/salon owners and solo estheticians can follow to be successful in the new year.
With thousands of spas in the U.S., your clients have a lot of options to choose from. How do you win the market? In addition to offering the best products and treatments you must provide exceptional customer service. Below I share key tips that will ensure you offer your clients the ultimate in spa treatments and amenities.
Are client cancellations or no-shows affecting your bottom line? These are inevitable in the service industry, but simple practices can help decrease both. Below I share my tips on what you can do to prevent and reduce the number of cancelled appointments, including how to establish a cancellation policy.
Retail-a-phobia? When it comes to retail, I hear all kinds of reasons why estheticians don’t like to sell products. Follow these ten tips to help entice each and every client to purchase product and watch your business grow!
As estheticians, we play an important role in other’s lives and it’s more than just helping people look and feel amazing. We have the privilege of working with our client’s skin very closely, and serving as their expert when it comes to education about skin care. Although our industry is one that is ever-changing, there are certain ideas and concepts that all estheticians must know. Here are 13 tips and tricks that I strongly believe every esthetician must carry with them throughout their career.
“You only have one chance to make a first impression.” You have probably heard this phrase many, many times in your life. In fact, a person makes a first impression within seven seconds of meeting you. This is why focusing on your appearance and professional image is so important. To make a positive first impression, an image of professionalism, adherence to proper dress code and social etiquette are all essential.
With holiday season just around the corner, it’s time to start planning a special event for your salon or spa to introduce your holiday offerings! ‘Tis the season for gifting and shopping, and a spa event is a great way to get clients in your spa to purchase gift certificates, retail products, and schedule spa services for themselves or their loved ones. A lot of work goes into planning a successful event, and if you are not prepared it will show. Here I’m sharing a timeline to keep you on track for a successful holiday spa event.
So many times in life we are told “don’t sweat the small stuff.” But when it comes to running a spa, that advice is all wrong. It is the details that impress your clientele and add value to your business. Read below as I share how the elements of sight, sound, touch, smell and taste convey your spa’s identity, and how to properly incorporate these elements into your business.
Are you catering to men at your business? You may think that men and women are not equal when it comes to valuing their own personal appearance, which is actually true – personal appearance is actually more important to men!