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Having been in business for over 40 years, I’ve seen first-hand that success does not come easy. Being successful in business takes hard work, sacrifices, and determination. Today I want to share some general tips that I always abide by, and have helped me get my business, Repêchage, to where it is today.
Go above and beyond your client’s expectations and your business will grow—that is my mantra when it comes to succeeding in the skin care business. One unique way you can create a fabulous, unexpected experience that keeps your clients returning week after week is to re-imagine your waxing service.
Believe it or not, sanitation can be THE most important factor to not only create an effective waxing program, but to build your business and increase profits. Here, we’ll review all the important aspects of proper sanitation for waxing so you can build your business.
What facial treatments will you offer this June and in the summer season? With exposure to the sun and elements, it’s important to offer your clients hydrating and renewing treatments as well as tips for skin protection. Below are treatments I suggest to highlight on your facial menu this summer that will leave your clients with healthy and glowing skin!
Exfoliation is a form of deep cleansing and an important step to maintain glowing skin. Learn about professional exfoliating body treatments that you can add to your spa menu.
Spring is almost officially here! And, just like a restaurant changes its seasonal offerings, the change in the season means it’s time to switch things up in your spa.
It is important to realize that being successful is MORE than nailing a great technique. Here are some surprising tips that I believe can help every esthetician achieve great success.
At our annual Holiday Power Lunch in December, my dear friend and special guest, Gordon Miller, CEO of Hairbrained™, did a special Q+A. Gordon decided to do a fun “rapid fire” series of questions, calling out chapters of my book Success at Your Fingertips: How to Succeed in the Skin Care Business and asking I share a short response. In case you missed it, I wanted to share this part of the Q+A with you.
In order attract new clients and create loyalty, clients need to not only look forward to being genuinely cared for; they need to be made to feel like they are the most important person in the room. Read my tips on how to build an emotional connection with clients.
How to show your clients some TLC? Read tips on how to show your clients you love them on Valentine’s Day and all year long!