Browsing Tag
From working as a spa consultant and visiting salons and spas all over the world, I know that while upgrading space and services can make a big difference in increasing business, there are several improvements that can be made instantly (and without much cost) to increase morale and a spa’s bottom line.
Having been in business for over 40 years, I’ve seen first-hand that success does not come easy. Being successful in business takes hard work, sacrifices, and determination. Today I want to share some general tips that I always abide by, and have helped me get my business, Repêchage, to where it is today.
It is important to realize that being successful is MORE than nailing a great technique. Here are some surprising tips that I believe can help every esthetician achieve great success.
At our annual Holiday Power Lunch in December, my dear friend and special guest, Gordon Miller, CEO of Hairbrained™, did a special Q+A. Gordon decided to do a fun “rapid fire” series of questions, calling out chapters of my book Success at Your Fingertips: How to Succeed in the Skin Care Business and asking I share a short response. In case you missed it, I wanted to share this part of the Q+A with you.
The New Year is around the corner. Are you ready? Lydia Sarfati shares tips that all spa/salon owners and solo estheticians can follow to be successful in the new year.
As estheticians, we play an important role in other’s lives and it’s more than just helping people look and feel amazing. We have the privilege of working with our client’s skin very closely, and serving as their expert when it comes to education about skin care. Although our industry is one that is ever-changing, there are certain ideas and concepts that all estheticians must know. Here are 13 tips and tricks that I strongly believe every esthetician must carry with them throughout their career.
“You only have one chance to make a first impression.” You have probably heard this phrase many, many times in your life. In fact, a person makes a first impression within seven seconds of meeting you. This is why focusing on your appearance and professional image is so important. To make a positive first impression, an image of professionalism, adherence to proper dress code and social etiquette are all essential.
It takes a very special kind of person to be a successful entrepreneur. Although I believe that being successful is something that is within you, there are traits and practices to help you reach success.
Asking the right questions to potential salon employees is key when interviewing. Read 11 essential questions to always ask.
The holiday season is here. How are you taking advantage of an increase in customers? One thing that should always be front and center at your front desk: spa gift cards! If you’re not already promoting them to all of your clients, here’s why you should be. 1. Gift cards are convenient for everyone. Invest …