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How to Create Impulse Purchases

Clients today are on the go, go, go! So, how do you capture the client that races from your treatment room to the register with no pause in between? The answer – impulse purchases! To generate impulse purchases, the first step is to properly and strategically display your retail products by placing them in impulse …

What’s Your New Year’s Resolution?

More than 30 years since I first began my career as an esthetician in a Manhattan studio, looking back on the dreams I started with, I have two reflections: First, the road has not been paved in facials; there have been very rewarding times and there have been very tough times as well. Secondly, I …