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What facial treatments will you offer this June and in the summer season? With exposure to the sun and elements, it’s important to offer your clients hydrating and renewing treatments as well as tips for skin protection. Below are treatments I suggest to highlight on your facial menu this summer that will leave your clients with healthy and glowing skin!
Exfoliation is a form of deep cleansing and an important step to maintain glowing skin. Learn about professional exfoliating body treatments that you can add to your spa menu.
Spring is almost officially here! And, just like a restaurant changes its seasonal offerings, the change in the season means it’s time to switch things up in your spa.
It is important to realize that being successful is MORE than nailing a great technique. Here are some surprising tips that I believe can help every esthetician achieve great success.
At our annual Holiday Power Lunch in December, my dear friend and special guest, Gordon Miller, CEO of Hairbrained™, did a special Q+A. Gordon decided to do a fun “rapid fire” series of questions, calling out chapters of my book Success at Your Fingertips: How to Succeed in the Skin Care Business and asking I share a short response. In case you missed it, I wanted to share this part of the Q+A with you.
In order attract new clients and create loyalty, clients need to not only look forward to being genuinely cared for; they need to be made to feel like they are the most important person in the room. Read my tips on how to build an emotional connection with clients.
How to show your clients some TLC? Read tips on how to show your clients you love them on Valentine’s Day and all year long!
Last week, we had the pleasure of chatting with local business owners in the Greater Fort Lauderdale area of Florida. Their stories are genuine examples of how working locally can help create exposure, build buzz, and boost sales for your business. Here we share some great takeaways from the chat that I believe you’ll find helpful for your business, and will inspire you to go local, and get social!
The New Year is around the corner. Are you ready? Lydia Sarfati shares tips that all spa/salon owners and solo estheticians can follow to be successful in the new year.
With thousands of spas in the U.S., your clients have a lot of options to choose from. How do you win the market? In addition to offering the best products and treatments you must provide exceptional customer service. Below I share key tips that will ensure you offer your clients the ultimate in spa treatments and amenities.