Repêchage Takes on Intercoiffure! Repêchage Introduces Hydra-Amino18 Hair Spa and “30 Minutes to Beauty”
October 14-15th, 2012 – Repêchage, pioneers in seaweed-based beauty products, sponsored the glam Intercoiffure Fall Atelier at the luxurious Waldorf Astoria Hotel in NYC. Shiri Sarfati, Repêchage Executive Vice President, took the main stage to introduce “Hair Spa: 30 Minutes to Beauty” to the crème dé la crème of the salon industry. Joined by Steve Hightower, Owner of Steve Hightower Hair Artist’s Studio in Atlanta, the crowd watched as Repêchage unveiled the ground-breaking business concept and treatment that bridges the hair and skin services…Repêchage Hydra-Amino18 Hair Spa!
“This is truly the evolution of the spa concept. We are creating a new category – the first facial for the hair and scalp that addresses hair aging” said Sarfati, “It is what consumers are seeking and it will increase salon revenues.” Sarfati and Hightower demonstrated the entire concept on stage. The finale was a beautiful model who had just received the treatment walked the stage in a dress by Reve Boutique.
(From Right to Left: Repêchage Executive Vice President Shiri Sarfati, Repêchage model Emily Rogowski and Owner of Steve Hightower Hair Artist’s Studio in Atlanta Steve Hightower)
In the VIA Room, salon and spa professionals were able to get up close and personal with the New! Hydra-Amino18TM Hair Spa Thermal Seaweed Mask and the Hydra-Amino18TM At-Home Care Products and got a sneak-peak of the New! 30 Minutes to Beauty Step-by-Step Instructional DVD. Attendees left the booth with signature Repêchage seaweed bags and Repêchage Hydra-Amino18 Hair Spa samples in tow!
(Repêchage Executive Vice President Shiri Sarfati and Owner of Steve Hightower Hair Artist’s Studio in Atlanta Steve Hightower)
For more information about Repêchage visit www.Repechage.com or call 1.800.248.SKIN!