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The Art of Recommendation: How to Turn Your Spa or Salon into a Profit Center

50 Minutes

Learn the proven best business practices to increase profits and loyalty, trends that salons and spas should implement for better business, how to use social media to boost your business, techniques for proper consultation, skin analysis and recommendation, do’s and don’ts of client communication when retailing at the spa, and essential tips to help grow your business with seasonal promotions and product merchandising.

TIPS FROM THE EXPERTS: Acne & Problem Skin At Any Age

60 Minutes

NYC holistic doctor, Dr. Natalya Fazylova, Global Medical Director of leading NYC Rebalance Clinic and Lydia Sarfati, world-renown skincare expert and pioneer of Seaweed based skincare since 1980 provide the latest information on the causes of acne from teen years to middle age, and ways to treat it both internally and externally.

The Art and Science: The Best Facial Massage

90 Minutes

In this webinar, Lydia Sarfati demonstrates first-hand how to properly administer facial massage, with step by step instructions from Lydia Sarfati’s complete facial massage technique. This also includes is a full review of the anatomy of the face, including a scientific overview of the bones and muscles affected during facial massage.

TIPS FROM THE EXPERTS: Hyperpigmentation

97 Minutes

NYC holistic doctor, Dr. Natalya Fazylova, Global Medical Director of leading NYC Rebalance Clinic and Lydia Sarfati, world-renown skincare expert and pioneer of Seaweed based skincare since 1980 provide the latest information on the causes of hyperpigmentation, and ways to treat it both internally and externally.

The Hydra 4® Red-Out® and Red-Out® Express Facials

60 Minutes

Learn to address redness and sensitive skin concerns utilizing the correct method of massage techniques and understanding beneficial ingredients to help calm the skin and address sensitive skin concerns. Additional topics covered include The Science of Seaweed – With information from Dr. Charles Yarish, Department of Ecology & Evolutionary Biology at the University of Connecticut and the Silver Ball Massage Technique, a facial massage protocol designed specifically for the needs of sensitive skin.