Lydia Sarfati shares her own step-by-step method to creating and maintaining a successful business in an ever-changing world.

Called "The definitive handbook for spa professionals" by Deborah Carver, Founder of DaySpa Magazine, this comprehensive how-to business manual is designed to help skin care professionals create new opportunities and realize their dreams of success. With extensive updates encompassing digital marketing, advertising, promotion, and the importance of integrating social media into your daily business practice, this book will help anyone who works, owns or operates any business in the beauty and skin care industry.

• Step-by-step method to creating and maintaining a successful business
• Digital marketing, advertising and promotion strategies
• Integrating social media into your daily business practice
• Team management and hiring guidance
• Client retention and new client attraction techniques
• Instant digital download after purchase

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