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One of the main motivators for people to come to your skin care business is acne. The numbers tell the story: Up to 50 million Americans are affected by acne annually, making it the most common skin condition in the U.S. Approximately 85% of individuals aged 12–24 experience at least mild acne, while up to …
As estheticians, we always must stay informed about our ever-changing markets and clients’ needs to grow our business. One of the most important changes in today’s market is the increase in male clientele. The global men’s segment in professional beauty service is projected to be the largest growth segment in our industry, generating $56.5 million …
Of all the skin conditions your clients may present to you, rosacea may be the hardest to fully understand and treat. This is because rosacea is frequently mis-diagnosed as acne, as sensitive skin, and a host of combinations. Misunderstanding can lead to improper treatments that can only exacerbate the skin’s condition. Estheticians cannot diagnose or treat skin …
As professional estheticians, we know you are dedicated to providing the very best care for your clients. You’ve probably seen the results of chemical peels gone wrong on Instagram and TikTok, tragic cases of people who are permanently scarred from having procedures done incorrectly by inexperienced providers in illegal settings. The prevention for this is …
I personally have experienced the professional success of providing rigorous, effective treatments for acne when I first was building my business. I also have derived immense satisfaction from providing real results to my clients. The emotional toll of this skin condition on the individual cannot be underestimated, and the psychological benefits of creating smooth, clear …
Addressing the concerns of menopausal skin is big business these days, but as many of you know, this has been a topic I have addressed for many decades. I have written a lot about aging skin and how to treat it through every decade, and developed skin care treatments, protocols and products that included breakthrough …
I hope you had a chance to join me in the recent Master Class on the Ultimate Seaweed Facial with Manual Lymphatic Drainage (MLD) Massage. Manual Lymphatic Drainage massage, used in conjunction with proven results of sustainably-harvested seaweed-based treatments such as the Four-Layer Facial®, provides amazing results that your clients will be able to see …
Combination skin is the most common skin type among our client base, many of them born from 1997 to 2012 and known as Generation Z. While this age group has been characterized as having little brand loyalty and trust, I believe that as estheticians, it is important to address the needs of this client, to …
We have long known the important relationship between proper diet and skin health. Vitamins, minerals, amino acids, proteins and antioxidants culled from nutritious, wholesome foods have a direct bearing on the health and appearance of the skin. Research into bioavailability has shown that there could be a long waiting line for the skin to receive …
Retinols and “retinol sandwiches” have been in the news for the past few years, touting ways to control and minimize adverse reactions to retinol while reaping the anti-aging benefits of the ingredient. Peptides, as we have written about before, can offer the esthetician a wide range of anti-aging benefits without the detrimental effects, however. A …