Lydia Sarfati Blog for Skin Care Professionals
Everything You Need to Know About Esthetics and the Skin Care Industry
5 Tips to Be a Successful Esthetician
It is important to realize that being successful is MORE than nailing a great technique. Here are some surprising tips that I believe can help every esthetician achieve great success.
Success at Your Fingertips: Special Q+A with Gordon Miller, CEO of Hairbrained
At our annual Holiday Power Lunch in December, my dear friend and special guest, Gordon Miller, CEO of Hairbrained™, did a special Q+A. Gordon decided to do a fun “rapid fire” series of questions, calling out chapters of my book Success at Your Fingertips: How to Succeed in the Skin Care Business and asking I share a short response. In case you missed it, I wanted to share this part of the Q+A with you.
All You Need Is Love: How to Build a Connection with Clients | Spa Business Tips
In order attract new clients and create loyalty, clients need to not only look forward to being genuinely cared for; they need to be made to feel like they are the most important person in the room. Read my tips on how to build an emotional connection with clients.
How to Show Your Clients Love on Valentine’s Day
How to show your clients some TLC? Read tips on how to show your clients you love them on Valentine’s Day and all year long!
Skincare in Seattle! | Lydia Sarfati and Bowie Salon and Spa Host “Beauty Myth or Truth?” Event
Repêchage® CEO and Founder, Lydia Sarfati, joined Seattle’s Stacie Bowie, Master Stylist and Owner of Bowie Salon and Spa and Co-Owner Scott McHugh at the city’s leading luxury salon for an entertaining and educational evening focused on skincare and beauty. Over 75 guests, including VIP clients, Seattle beauty influencers, and members of the media, attended the event to learn about news and trends in skin care and beauty from Sarfati, a Master Esthetician and Chairman of CIDESCO Section USA, the world’s preeminent international beauty therapy association.
Sensitive Skin? Say No More… | Repêchage® Hydra 4® Moisturizing Day Cream
Our best-selling cream for sensitive skin just got an upgrade! Repêchage® Hydra 4® Moisturizing Day Cream now has a new look, larger size and airless pump to provide more moisturizer, easier application and longer-lasting potency!
Valentine’s Day Spa Ideas: Chocolate Facial, Chocolate Face Mask, Chocolate Sugar Scrub
What facial treatment should you offer your clients for Valentine’s Day? Learn about our FUSION™ Chocofina Facial and at-home chocolate skincare products that your clients will love all month long!
Go Local, Get Social! How to Be the Business Leader in Your Market
Last week, we had the pleasure of chatting with local business owners in the Greater Fort Lauderdale area of Florida. Their stories are genuine examples of how working locally can help create exposure, build buzz, and boost sales for your business. Here we share some great takeaways from the chat that I believe you’ll find helpful for your business, and will inspire you to go local, and get social!
Lydia Sarfati and San Diego Spa Community Join Bellus Academy to Launch CIDESCO USA Certificate
Globally renowned skincare authority and innovator Lydia Sarfati brought her passion for esthetics excellence to Bellus Academy on January 23-24. The founder of luxury skincare brand Repêchage and Chairwoman of CIDESCO USA, Sarfati joined Bellus Academy’s esthetic educators, students and San Diego’s leading spa and skincare authorities to launch the nation’s first CIDESO USA skin care certificate at Bellus Academy.