Spa Success Starts with Smart Marketing: Know Your Client
To create a solid roadmap to further success in 2026, Shiri Sarfati, Chief Marketing Officer of Repêchage and Guest Speaker NYC Influencer Liana Davydov, founder of LIDAV Beauty shared spa…
Creating a Professional Image: The Key to Your Business Success
We know that image is everything. You only have one chance to make a good first impression, but there is less time than you think. In one study, it took…
Putting Your Best Face Forward
I joined Gordon Miller, CEO of BeautyCast Network, on his podcast Social Beauty Makers for an insightful conversation on skincare, service, and more. It’s no surprise the skincare industry is exploding…
Visual Branding to Build Your Business
As we know in the beauty business, image is everything. As I outlined in a recent article in Dermascope Magazine, visual branding is key to the success of your business….
Make Your Career in Esthetics the Best It Can Be: Skincare + Spa Business Tips
Summer is here, and hopefully, you are able to take some time to rest, relax, and be with your family and loved ones. This is always an important time for me…
How Impeccable Service Creates Profit for Your Business
We are continuing our coverage of the presentations from the 2021 Repêchage Power Lunch to help everyone grow their business. Today, we are sharing Repêchage® Founder and CEO Lydia Sarfati’s…
Becoming a Luxury Spa Without Breaking the Bank
We are continuing our coverage of the presentations from the 2021 Repêchage Power Lunch to help everyone help their business thrive and grow into the New Year. Today, we will…
Repêchage® Power Lunch 2021: How to Turn Your Spa/Salon Into a Profit Center
There were so many insightful presenters at the recent 2021 Virtual Power Lunch on December 6, 2021. Each business leader that presented provided priceless, time-honed tips on creating and growing…
Repêchage® Power Lunch 2021: Influencer Marketing and the Power of Repêchage®
We hope you were able to join Repêchage® CEO and Founder Lydia Sarfati and Repêchage® Executive Vice President Shiri Sarfati for the 2021 Virtual Power Lunch on December 6, 2021. …
The Art of the Webinar: 8 Points To Look For From Your Skincare Partners
Webinars can be effective at so many things, from providing education to introducing new products and services. However, one of the key benefits of webinars that is often over-looked?…
Business Practices to Adapt During and After the Covid 19 Crisis: Accept, Adapt and Move Forward
The truth is that there are many events that occur both globally and personally to each and every one of us which creates unique, life-changing challenges which call on us…
Spa and Salon Reopening Protocol Post COVID-19
In response to the current health crisis, there are recommended changes to existing day to day spa and salon protocols which must be updated for safety. These recommendations are changing rapidly, so it is advised that in addition to implementing these practices, the business owner checks with local state and city regulations. These tips are to be used as helpful recommendations to keep your salon and spa staff and clients safe. It is most important to uphold the highest level of safety and sanitation practices in your business always.
Facial Treatment Spotlight: Facials for Sensitive Skin and Stressed Skin
Sensitive skin is a broad term and can be used to describe clients who experience redness, irritation, or suffer from sensitive skin conditions, for example eczema or atopic dermatitis.
A big trigger for sensitive skin is stress. A spike in cortisol levels can cause skin to become irritated, red and more sensitive. As an esthetician you can provide relief for your clients by offering an anti-stress and sensitive skin treatments in the salon or spa and at-home.
The Most Important Sanitary Spa Practices
Now more than ever is a reminder of how essential it is that we, as professionals, do not overlook anything when it comes to sanitation. Learn the best sanitation practices, including a sanitation checklist to follow at your spa or salon business, and tutorials on how to properly wash your hands before a facial and sanitize and store your facial tools.
How to Achieve Success in the Career You Love
I love being an esthetician and I do believe finding a career you love is a key element for success. However, success must be worked at. Here are some things I’ve put into practice over the years as a beauty professional, which have been instrumental in helping me get to where I am today.
Do What You Love: 10 Reasons I Love Being an Esthetician
As the CEO of an international skincare company and an esthetician, my career has taken me across the globe, and continues to be as fulfilling a profession as the day I earned my esthetician’s license. There are so many reasons why I am grateful for my career. Here are ten of my top reasons.
How to Heat Up Your Treatment Rooms for Valentine’s Day
Valentine’s Day is approaching! As a spa business, there are many ways in which you can take advantage of this holiday revolved around love. Learn what treatments you should be highlighting on your spa menu.
Why You Need Post-Graduate Esthetic Education
Investing in ongoing esthetic education is one of the keys to being a successful esthetician. Learn why post-graduate skincare education is important and how it will benefit your career.
How to Beat the January Slump — Spa Treatments for the New Year
After all the excitement of the holidays, January can be a slow time for salons and spas – but it doesn’t have to be! In fact, skin treatments should be just as popular in January as gym memberships. Your clients are looking at the year past and making changes for a happier, healthier and more beautiful New Year. So get them back in the spa with great detox packages and winter skin care that will have them glowing from head to toe.
How-to Set Up A Facial Bar
Working with salon and spa professionals to grow their business has always been one of my passions. This was the inspiration behind an innovative skin care concept that has proven effective and successful for many of our professional clients: The Facial Bar.
How to Increase Business with Upgrades and Rewards
Enhancing customer service with upgrades and rewards can go a long way in making an experience memorable and increasing client retention. Here are tips on how you can increase business through upgrades and rewards.
The Best Express Facials for the Holidays | Spa Marketing Tips
Learn about the best express facial treatments to offer during the holidays that will have your client’s skin, and your register, glowing!
Why to Offer Makeup at Your Spa
Learn why all spas and skin care centers should be offering makeup and how to successfully promote a makeup line at your spa.
10 Spa Safety Tips
Maintaining optimum safety standards when you are running a spa or salon is the most important duty a spa owner and manager must fulfill. Here are 10 fast safety tips to consider as your review your spa and salon’s safety measures.
Be Sweet to Clients with These Mini Facial Treatments | Express Facials for Fall
We’re officially into the fall season which means Halloween and the holidays are right around the corner. How can you get into the holiday spirit and get new and established clients walking in your doors? Offer them a sweet treat for their face!