How to Get Your Spa Ready for the New Year

The New Year is around the corner. Are you ready? Lydia Sarfati shares tips that all spa/salon owners and solo estheticians can follow to be successful in the new year.

Analyze your accomplishments and challenges.

Now is the time to look at the past year and see where you have an opportunity to grow. What did you do right and what was a constant challenge in the previous year? How do your profits compare? Did any promotions perform particularly well? What was the feedback received from clients in person and online? If you’re a business owner, have this discussion with your staff as well to here their reflections.

Create new goals for you and employees.

Create new goals that you want to be achieved based on your analysis. For example, do you want to boost retail sales, see a bump in positive online reviews, or be more active on social media?  All of the above?  Create a business plan to implement these changes.   Also be sure to honor and reward staff for their sales efforts and incentivize them to perform even better by setting goals for the upcoming year.

Organize your client list.

Now is the perfect time to make sure this list is up to date so you can have a real view of how many clients you can reach now, as well as create a plan to reach out to new clients.

Prepare promotions for the first quarter.

Now is the time to prepare for the beginning of the year. Contact your product manufacturer and discuss what promotions they will be implementing so you can align and work together to market these services.

Give your spa a “detox winter cleaning.”

Don’t wait until spring rolls around. Give your spa fresh start in the new year! Change up your window displays, take an inventory count, refresh your linens, analyze all machinery and make sure that your spa is sanitary and spotless!