express services Archives

GLOW and GO! How to Create New Excitement at the Spa with Facial Massage and Mask Services

As estheticians, we are licensed and have advanced knowledge in both skin and facial massage, yet many estheticians are not fully capitalizing on this. There is a new popularity in facial massage “boutiques” and “gyms” available at airports and department stores, but these focus almost exclusively on massage. Estheticians can expand this concept so much more by creating a facial massage menu that complements a full service salon and spa offering, especially when paired with express sheet mask treatments at the Facial Bar. Learn about four new facial massage protocols that provide estheticians with step-by-step instructions to perform facial massage and skin treatments for brightening, calming, hydrating and helping reduce the signs of aging.

Success Story: Brenda Le Grange, Spa e

Brenda Le Grange is a seasoned spa owner and operator and my personal friend. She found her spa niche in South Beach, Miami when she opened Spa e at The Courtyard at Lincoln Center. Spa e is all about bringing the spa atmosphere out of the closet and making it a social, enjoyable experience – …

Turn Your Spa Into a “Man Cave” This Father’s Day!

In the beauty industry, most of us do big promotions for Mother’s Day, and not that they don’t deserve it, but Dad could use a day at the spa too! Between his job and the yard work, Dad could probably use a mani-pedi and then some! Unfortunately, salons and spas are not always macho-man-friendly. So …

Testimonials

Louise O’Loughlin

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"I am very grateful to Lydia for her dedication as she continues to educate both in skincare and business. I owe so much of my success and joy in my work to her. By training all my staff to be industry experts, I achieved across the board excellence in every service carried out in the salon."

Louise O’Loughlin
Owner, Iguazu Beauty and Oncology Training International Educator, Ireland

Ingrid Coleiro

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"The passion and dedication that Lydia transmits every time she is lecturing or demonstrating a treatment is contagious. She is the woman who encouraged me to keep up my standards, value myself more and to always keep my head up high in any circumstance."

Ingrid Coleiro
Director, Makiba Essence, Malta

Grete Transtok

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"What I really admire about Lydia is the continuous education on skincare. She is someone who really puts her whole heart into everything she delivers and I believe countless estheticians and spa owners have gained success thanks to her."

Grete Transtok
Corporate Affairs, Marketing and Communications Specialist, Estonia

Dzigbordi Kwaku-Dosoo

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"When it comes to building a successful business, we are told to learn from those who have navigated the path. Lydia Sarfati has lived, learned, and built a business from the groud up, created resounding sucess and sustainability. I am continually inspired and empowered by her story."

Dzigbordi Kwaku-Dosoo
Founder & CEO of Dzigbordi Consulting Group