A spa’s most important asset is not the $25,000 hydrotherapy tub or the marble imported from Italy – it’s the staff. We are in the business of providing services, so it only makes sense that a great team is essential for growing business. Read tips to help you hire the best employees at your salon or spa.
Category: Featured Post
I’ve always said that appearance counts, and nothing could be more true for your brand’s social media presence. When it comes to social media the saying “Don’t judge a book by its cover” doesn’t hold true. Unless they’ve heard rave reviews about you from friends for family, potential new clients will judge your business by the layout of your Instagram board, pictures on your Facebook page, and reviews on Yelp.
Now that summer is over, clients will be visiting the spa seeking facial treatments to whip their skin back into shape for the fall. Do you have facial treatments that can be offered to all clients, including those on the go and looking for a quick fix? Learn about seaweed facials to help address all of your clients end of summer skin concerns: uneven skin tone, clogged pores, and dehydration.
Why should one choose professional skin care over mass brands sold online, or in a drug store or department stores? Learn what make professional skin care far superior to non-professional brands and the best way to purchase professional skin care.
The annual Repêchage Champagne Power Lunch will be held this year at the Repêchage Headquarters in Secaucus, NJ on Monday, December 4, 2017. Following the one day business-building event will be a 3-day Master Class from December 5-7, 2017, led by Repêchage CEO and Founder and Master Esthetician Lydia Sarfati.
When it comes to clients finding an esthetician let’s face it – they have options. So, the million dollar question is: How do you attract new clients and earn loyal ones? For starters, you MUST exemplify certain essential qualities that make a great esthetician – one that is qualified, and professional. Read as I discuss what these qualities are, and ask yourself if you measure up to these standards.
It takes a very special kind of person to truly reach his or her full potential as a beauty professional. Many graduates will choose to get a job at a salon or spa and just go through the motions each day, wondering why their career never advances. The fact is that in order to really reach your full potential, you are going to have to do more than just show up. Although I believe that being successful is something that is within you, there are traits and practices to help you reach success.
Those of us with oily skin fight the constant battle of reducing the appearance of shine and oil. For this skin type, many shudder at the thought of putting anything emollient on their face for fear of increasing oil and the slick look they are trying to diminish. Is this way of thinking correct – should you avoid moisturizing if you have oily skin? Read to learn the answer and why this is so.
When I created my first Repêchage products based on our unique seaweed filtrate in 1980, I was told it would take 20 years for the rest of the skin care industry to catch on. Actually, it’s taken over 30 years! Today seaweed is one of the top subjects in international communities for development and continues to play a vital role in skin care. Learn about some of the most recent research as some of the more important aspects of the seaweeds used in the Repêchage product line.
When it comes to helping clients who are experiencing acne, whether they are teenagers or adults, education is key. Aside from discussing the importance of professional skin treatments and following an at-home care program, it’s important to discuss how bad lifestyle habits can affect acne.