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Visual Branding to Build Your Business

As we know in the beauty business, image is everything.  As I outlined in a recent article in Dermascope Magazine, visual branding is key to the success of your business. When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with …

How Impeccable Service Creates Profit for Your Business

We are continuing our coverage of the presentations from the 2021 Repêchage Power Lunch to help everyone grow their business. Today, we are sharing Repêchage® Founder and CEO Lydia Sarfati’s invaluable advice on how to thrive through the upcoming decade.  When it comes to sharing insights from her 40+ year career in the esthetics industry, …

Becoming a Luxury Spa Without Breaking the Bank

We are continuing our coverage of the presentations from the 2021 Repêchage Power Lunch to help everyone help their business thrive and grow into the New Year. Today, we will get valuable insights from presenter Brian David Douglas, director of spa and recreation at the Conrad Fort Lauderdale, a 2021 Forbes Four Star Rated Spa.  …

The Art of the Webinar: 8 Points To Look For From Your Skincare Partners

  Webinars can be effective at so many things, from providing education to introducing new products and services.  However, one of the key benefits of webinars that is often over-looked? Customer service.  This year, webinars have become a key venue to providing service to our estheticians and clients, from giving them new e-commerce options to …

Spa and Salon Reopening Protocol Post COVID-19

In response to the current health crisis, there are recommended changes to existing day to day spa and salon protocols which must be updated for safety.  These recommendations are changing rapidly, so it is advised that in addition to implementing these practices, the business owner checks with local state and city regulations. These tips are to be used as helpful recommendations to keep your salon and spa staff and clients safe. It is most important to uphold the highest level of safety and sanitation practices in your business always.

Facial Treatment Spotlight: Facials for Sensitive Skin and Stressed Skin

Sensitive skin is a broad term and can be used to describe clients who experience redness, irritation, or suffer from sensitive skin conditions, for example eczema or atopic dermatitis.
A big trigger for sensitive skin is stress. A spike in cortisol levels can cause skin to become irritated, red and more sensitive. As an esthetician you can provide relief for your clients by offering an anti-stress and sensitive skin treatments in the salon or spa and at-home.