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To create a solid roadmap to further success in 2026, Shiri Sarfati, Chief Marketing Officer of Repêchage and Guest Speaker NYC Influencer Liana Davydov, founder of LIDAV Beauty shared spa business insights in the Master Class, Success Starts with Smart Marketing. Here, we are providing key takeaways of this informational session packed with the latest …
We know that image is everything. You only have one chance to make a good first impression, but there is less time than you think. In one study, it took only 250 milliseconds—a quarter of a second—for viewers to perceive a woman with makeup to be more attractive, competent, likeable and trustworthy compared to women …
I joined Gordon Miller, CEO of BeautyCast Network, on his podcast Social Beauty Makers for an insightful conversation on skincare, service, and more. It’s no surprise the skincare industry is exploding in the United States, thanks to increasing consumer awareness, advancements in product formulations, and the rise of e-commerce. Now more than ever, men and women are …
As we know in the beauty business, image is everything. As I outlined in a recent article in Dermascope Magazine, visual branding is key to the success of your business. When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with …
Summer is here, and hopefully, you are able to take some time to rest, relax, and be with your family and loved ones. This is always an important time for me because I like to use this time to reflect on my business goals as well as life goals. I believe this is an important practice …
We are continuing our coverage of the presentations from the 2021 Repêchage Power Lunch to help everyone grow their business. Today, we are sharing Repêchage® Founder and CEO Lydia Sarfati’s invaluable advice on how to thrive through the upcoming decade. When it comes to sharing insights from her 40+ year career in the esthetics industry, …
We are continuing our coverage of the presentations from the 2021 Repêchage Power Lunch to help everyone help their business thrive and grow into the New Year. Today, we will get valuable insights from presenter Brian David Douglas, director of spa and recreation at the Conrad Fort Lauderdale, a 2021 Forbes Four Star Rated Spa. …
There were so many insightful presenters at the recent 2021 Virtual Power Lunch on December 6, 2021. Each business leader that presented provided priceless, time-honed tips on creating and growing a successful esthetics business even in the most difficult circumstances. We hope you were able to join Repêchage® CEO and Founder Lydia Sarfati and Repêchage® …
We hope you were able to join Repêchage® CEO and Founder Lydia Sarfati and Repêchage® Executive Vice President Shiri Sarfati for the 2021 Virtual Power Lunch on December 6, 2021. Over 300 people signed up to attend this year’s annual event, known for its networking, education and inspiration, with attendees from all over the globe, …
Webinars can be effective at so many things, from providing education to introducing new products and services. However, one of the key benefits of webinars that is often over-looked? Customer service. This year, webinars have become a key venue to providing service to our estheticians and clients, from giving them new e-commerce options to …