Featured Post

Marketing Your Spa For Mother’s Day Marketing Your Spa For Mother’s Day

April 18, 2014

Mother’s Day is such a special time of year. It’s a day, (a well deserved one I might add!) to celebrate the women who have created and brought life onto this earth. On Mother’s Day, I truly believe all mothers deserve to be pampered and treated like queens! Where else does the ultimate day of pampering and relaxation start at but the spa? This mindset is how and why spa and salons... Read more →

Recently at the Blog

Repêchage Brings Beauty to Baltic

April 24, 2014

(From left to right: Lida Sorokina, leader of the Repêchage Baltic Distribution, with Natalie Otto, Repêchage Corporate Educator) April, 2014 – Tallinn,... Read more →


Success Story: Winn Claybaugh, Founder and Co-owner of Paul Mitchell’s School Division

April 22, 2014

Winn Claybaugh is the author of Be Nice (Or Else!), “one of the best motivational speakers in the country,” according to CNN’s Larry King, and one of my dear... Read more →


Marketing Your Spa For Mother’s Day

April 18, 2014

Mother’s Day is such a special time of year. It’s a day, (a well deserved one I might add!) to celebrate the women who have created and brought life... Read more →


Featured Video Post


March – April Promotions

March 7, 2014

Hi I’m Natalie Otto. Today I would like share with you our March and April promotions – everything you need for beautiful eyes this spring! The first treatment and first promotion is our Opti-Firm Eye Contour Treatment. This box contains 12  full treatments that can be used as a stand alone service or as an add on to any facial. It’s... Read more →


Press & Media

Repêchage Brings Beauty to Baltic Repêchage Brings Beauty to Baltic

April 24, 2014

(From left to right: Lida Sorokina, leader of the Repêchage Baltic Distribution, with Natalie Otto, Repêchage Corporate Educator) April, 2014 – Tallinn, Estonia - The Repêchage team traveled across the Atlantic ocean to bring beauty from the sea to the Baltic state – Estonia. (Repêchage Corporate Educator Natalie Otto demonstrating the Repêchage Sea Mud Mask) To launch Repêchage professional skin care products and treatments, and provide training, the teamed traveled to Tallinn, the capital of Estonia. At the Hotel Euroopa, located in the heart of Tallinn, morning refreshments... Read more →


Repêchage & Italian Distributor Euracom Bring Beauty to Bologna Repêchage & Italian Distributor Euracom Bring Beauty to Bologna

April 8, 2014

(Lydia Sarfati, Repêchage CEO and Founder, with her Corporate Repêchage & Euracom team) April 4-7, 2014 – Teaming up with exclusive Italian Distributor, Euracom, CEO and Founder of Repêchage, Lydia Sarfati, and the Repêchage team, had a chance to bring “Beauty From the Sea” to this year’s Cosmoprof Bologna Show! Every year, top beauty professionals, specialists, and companies gather at Cosmoprof Bologna as a chance to witness the latest trends and innovative products for the beauty industry. Setting the stage for skincare, Repêchage highlighted their new Lamina... Read more →


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Success Stories

Success Story: Winn Claybaugh, Founder and Co-owner of Paul Mitchell’s School Division Success Story: Winn Claybaugh, Founder and Co-owner of Paul Mitchell’s School Division

April 22, 2014

Winn Claybaugh is the author of Be Nice (Or Else!), “one of the best motivational speakers in the country,” according to CNN’s Larry King, and one of my dear friends. Winn has been a business owner for over 29 years, and is the founder and co-owner of hair care giant Paul Mitchell’s school division. He has traveled extensively around the country, working as an educator and consultant with audiences ranging from housewives and college students to CEOs and his next speaking-stop will be at the 2014 Repêchage Congress in NYC! He has been the National Motivational Expert for Paul Mitchell... Read more →


Success Story: Anthony Fiore, Capri Cosmetology Learning Centers New York Success Story: Anthony Fiore, Capri Cosmetology Learning Centers New York

February 24, 2014

During his 25 years as a stylist, platform artist and educator, Mr. Fiore has worked with many of the top beauty professionals in the world. Recognized as an innovator in the industry, he has elevated Capri Cosmetology Learning Centers – New York into the elite, “ the ivy league of cosmetology schools.” Mr. Fiore is also a member of the prestigious Intercoiffure and is the former president of the Westchester chapter of the New York Hair and Beauty Association. How did you get your start in the cosmetology school business? During a period of my life, I was living down in Virginia working... Read more →


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Business Tips

Marketing Your Spa For Mother’s Day Marketing Your Spa For Mother’s Day

April 18, 2014

Mother’s Day is such a special time of year. It’s a day, (a well deserved one I might add!) to celebrate the women who have created and brought life onto this earth. On Mother’s Day, I truly believe all mothers deserve to be pampered and treated like queens! Where else does the ultimate day of pampering and relaxation start at but the spa? This mindset is how and why spa and salons should market specials specifically for Mother’s Day. One promotion that I recommend to offer this Mother’s Day is a gift with purchase. This kind of promotion is simple to execute and for... Read more →


Build a Great Team for Your Business Build a Great Team for Your Business

March 31, 2014

I, like probably many of you, spend a lot of time working. My business is my passion, which leads to a lot of business trips and sometimes late nights at the office. Because Repêchage is such a big part of my life, it is important that I trust and work well with the people I surround myself with, and form a team with these people. Forming a strong team with the people you work with is imperative for a healthy and successful work environment. Who should be on your team? In selecting people to be a part of your team, remember, people who join your team will be representative of your business to... Read more →


Why To Attend Beauty Industry Trade Shows Why To Attend Beauty Industry Trade Shows

March 19, 2014 / 2 Comments

This past week, the Repêchage team and I had the opportunity to attend this year’s IECSC New York Tradeshow. With non-stop action for all three days, it reminded me why it is so important for all beauty professionals to take advantage of trade show opportunities and take part in these industry events. The only way to truly grow as a professional is to learn more about your profession – which is what tradeshows will allow you to do. Whether it be exchanging ideas and information with others, taking part in educational classes, or learning about the newest products and technology within... Read more →


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Friday, April 25, 2014