May 7, 2018 – New York, NY – Repêchage® CEO and Founder Lydia Sarfati welcomed over 150 skincare and spa professionals from over 20 countries and the USA to the Repêchage® 20th Annual International Conference for Salon & Spa Professionals. Beauty professionals gathered at this year’s Conference to hear presentations from industry experts and participate in the launch of the NEW! professional express facials, the Repêchage® Red-Out® Express Soothing Facial, Repêchage® Biolight® Express Brightening Facial, and three new retail sheet masks: Repêchage® Red-Out® Soothing Sheet Mask, Repêchage® Biolight® Brightening Sheet Mask, and Repêchage® Lamina Lift™ Hydrating Seaweed Mask.
For her presentation, “Beauty Between the Sheets,” Sarfati highlighted the growth of the face mask market. The global face mask market was worth $5.7 billion in 2016 and is expected to grow to $8.8 billion in 2021. Within this category, sheet masks are a top growth driver, estimated to be worth $551.3 million by 2026.**
*Source: Euromonitor International/FGRT
Yet, although there is a growth for retail face masks, Sarfati highlighted that a 2017 study from Statista found that out of 34.25 million Americans surveyed, 20.99 million Americans claimed to have not received a facial within the past 6 months.***
To capitalize on this growth opportunity as well as the appeal of sheet masks, Repêchage® has created professional express facials that utilize sheet masks: The new Repêchage® Red-Out® Express Soothing Facial and Repêchage® Biolight® Express Brightening Facial. To continue the benefits of the facial at-home Repêchage® introduces their new Repêchage® Red-Out® Soothing Sheet Mask, Repêchage® Biolight® Brightening Sheet Mask, and Repêchage® Lamina Lift™ Hydrating Seaweed Mask.
One of the most common problems clients face are dark spots and uneven skin tone, due to environmental factors and aging. Dark spots or hyperpigmentation are the brown, gray or black spots that can appear on the skin, often accompanied by dull, uneven skin tone. The Repêchage® Biolight® Express Brightening Facial For Dull, Uneven Skin uses the Repêchage® Biolight® Brightening Sheet Mask and other Biolight® products to create an express, 30 minute treatment. This combines the latest in sheet mask biotechnology, using ingredients such as Arbutin, Diglucosyl Gallic Acid, and Oxidized Glutathione combined with our exclusive Repêchage® seaweed extracts to help sallow, dull skin look rejuvenated, glowing and restored while helping to control the appearance of uneven tone. This treatment is great to use in conjunction with the Repêchage® Biolight® Luminex Mask, a creamy Kaolin Clay and Glycolic Acid (AHA) hybrid peel. This new facial can also be used as a supplement to the monthly Repêchage® Biolight® Miracle Facial with Glyco-Sea® Glycolic Peel.
Sarfati also discussed the increase of clients with sensitive skin. A recent study found that over 44% of nearly 1000 participants identified themselves as having sensitive-to-hypersensitive skin****. Over aggressive skin treatments, such as chemical peels and other exfoliants can lead to sensitized skin, compounded by environmental factors such as sunlight, wind, excessive heat or cold. Sensitive skin can be genetic, or can be caused by exposure to sensitizing ingredients such as harsh chemicals, fragrance, allergens, harsh soaps and sunscreens. The Repêchage® Red-Out® Express Soothing Facial uses the Repêchage® Red-Out® Soothing Sheet Mask, and other Red-Out® products to help reduce the appearance of redness caused by the environment and stress. This express professional treatment utilizes the blend of vitamins, minerals, trace elements, amino acids and antioxidants found in seaweed extracts with skin hydrating Hyaluronic Acid, Allantoin, Aloe, and Mirabilis Jalapa extracts, as well as Quercetin, Rutin and Silver to help soothe the appearance of the skin. This service is great for supplementing the monthly Repêchage® Red-Out® Facial with Seaweed Extract and Silver.
****Source: International Journal of Dermatology. 2011 Aug; “Sensitive skin in the American population: prevalence, clinical data, and role of the dermatologist.” Misery L, Sibaud V, Merial-Kieny C, Taieb C. https://www.ncbi.nlm.nih.gov/pubmed/21781068
For true results, Sarfati believes it is crucial to practice proper, daily skin care at home in between facial treatments. To make that possible, Repêchage® has launched the at-home products, Repêchage® Biolight® Brightening Sheet Mask and Repêchage® Red-Out® Soothing Sheet Mask,. In addition, Repêchage® will now offer a retail version of the Repêchage® Lamina Lift™ Hydrating Seaweed Mask., a refreshing, hydrating sheet mask that leaves skin dewy and glowing. Formulated with Repêchage’s exclusive Laminaria Digitata complex, combining sustainably harvested Seaweed filtrate, Orange Water, and Aloe, this sheet mask also contains natural ingredients like Rooibos Tea, Licorice Root and Horse Chestnut extracts to help tone and brighten the appearance of the skin.
Sarfati was surprised guests with the unveiling of new Repêchage Perfect Skin Liquid Foundation. The seaweed and mineral-based Repêchage® Perfect Skin Liquid Foundation has expanded to ten shades for every skin tone with the addition of PS10 (Golden Deep), PS12 (Medium Deep), and PS 14 (Deep), and is now housed in a new, chic, redesigned bottle.
This year’s Conference was led by Beauty and Wellness Expert Shiri Sarfati and commenced with the Repêchage® Parade of Nations, representing guests who traveled from 20 countries to attend, including Bonaire, Canada, China, Croatia, Curacao, Dominican Republic, India, Ireland, Italy, Malta, Mexico, Pakistan, Panama, Romania, Russia, Taiwan, Thailand, Trinidad, United Kingdom, and the U.S.
Winn Claybaugh, Founder and Co-Owner of Paul Mitchell Schools, and author of Be Nice (Or Else!), (2004, Von Curtis Publishing) kicked off the event with a positive message for the crowd with “Be Nice (Or Else!) In the Workplace.” In his empowering speech, Claybaugh told the audience how changing your attitude in the workplace and choosing a job you love will both grow a business and grow one’s career. Claybaugh also reminded the crowd on the importance of how spa owners and staff should act in the workplace: Have fun, show gratitude, be approachable, be energized, be social, and don’t be too serious were some of the pieces of advice he offered.
Angela Noviello, Director of the Esthetics Division, Milano Estetica Cosmetic Surgery & Medical Spa and Italian Director and National Coordinator for OTI Oncology Esthetics also spoke this year. In her presentation “Oncology Esthetics” Noviello discussed her work with OTI (Oncology Training International) which currently teaches in 10 countries and has more than 2000 graduates. Noviello described the process of oncology esthetics, which includes working with a psychologist, a beauty lesson for patients, face and body treatments, and a fashion stylist for patients. Noviello shared the many benefits of oncology esthetics for patients, which include:
- Improves compliance with therapies
- Reduces anxiety and depression
- Promotes socialization
- Helps with self-imagery
- Promotes recovery from anesthesia
- Awakens the emotions
- Promotes relaxation
- Promotes hydration and protection of the skin
- Stimulates or relaxes the nervous system
- Promotes breathing
- Promotes sleep
- Reduces the feeling of pain
- Reduces side effects like nausea, vomiting, dysentery and loss of appetite
- Improves the quality of the tissue where scars are present
Noviello expressed how being able to help cancer patients feel beautiful again has been a truly gratifying experience as a skincare professional.
Dr. Leon Alexander, Ph.D. in Behavioral Psychology and Founder of Eurisko Design, presented “A Window into the Consumer Mind.” Dr. Alexander highlighted how consumers have changed today as a result of the digital world we live in, and how this will affect the future of beauty industry. Key changes that Dr. Alexander foresees affecting spa business and retailing include:
- Interactive sections including, skincare, make up and haircare.
- Each interactive section will have hands on activity combined with digital experience including scanning the consumer’s avatar, presented in a way that will entertain, educate and will lead the consumer to facilitate the purchase.
- Mobile technology which includes devices which provide consumer entertainment, education, product knowledge videos and promotions.
- RFID (explain what this is? Radio Frequency Information Device, or at least say an RFID chip?) in front windows that will enable all consumers to shop 24 hours a day for products and gifts in high street salons and spas.
- Spas providing “entertainment” that will make them shop and stay longer – this will come in the form of digital displays and touch screens with videos and offering other retail items and services such as wine bars and coffee bars
“Consumer values and perceptions are changing. It’s not just about high quality, it’s about speed and convenience (think Amazon), and spas must adapt,” said Dr. Alexander.
Sharon Blinkoff, Counsel, Locke Lord LLP and Secretary General Counsel of ICMAD was a key note speaker this year with “Navigating the Legal and Business Challenges Facing the Skin Care Industry” Ms. Blinkoff provided in-depth information on the regulation of cosmetics in the U.S., giving an overview of the US Federal Government agencies, including the FDA, Customs, FTC, EPA, OSHA, and U.S. Patent and Trademark Office, and what each agency regulates. Blinkoff further discussed the FDA outlining how they regulate cosmetics, drugs, dietary supplements, foods and medical devices, and explaining that with respect to cosmetics the FDA has the authority to:
- Ban unsafe ingredients / prohibit use of color additives that are not approved.
- Object to false or misleading claims or products that do not bear required labeling
- Prohibit products from being manufactured or held under conditions of filth.
- Take enforcement action – product seizures and injunctions, and seek criminal sanctions against parties for failure to comply with FDA requirements.
As noted by Blinkoff, the FDA does not have the authority to:
- Pre-clear cosmetic products, or require premarket notification and there is no requirement for registration of cosmetic products, or manufacturing establishments
Attendees found Blinkoff’s presentation, which included a breakdown of the legal differences between drugs, cosmetics, dietary supplement, and medical devices, to be informative and helpful.
To conclude the day Sarfati presented the annual Repêchage President’s Awards, given in various categories to an establishment or person that demonstrates esthetic excellence as well as dedication to the elevation of the industry. This year’s awards and winners included:
- Inspiration Award – Heart of Beauty and Innovation
Winner: Angela Noviello Director of the Esthetics Division, Milano Estetica Cosmetic Surgery & Medical Spa and Italian Director and National Coordinator for OTI Oncology Esthetics
- Award of Excellence in Distribution:
Winner: Ingrid Coleiro/Makiba Essence (St Lucia, Malta), Distributor of Repêchage in Malta
- Salon of the Year
Winner: Lester and Leslie Crowell/ Three-13 Salon, Spa & Boutique, (Marietta, GA, USA)
- Rising Star
Winner: Josh Taves/Health and Style Institute (Greensboro, NC, USA)
- Dedicated Partnership Award
Winner: Chuthamas Premchaiporn and Aujema Laungphaitoon/PBC Marketing Co Ltd/Holistic Spa and Beauty Co., Ltd. (Bangkok, Thailand), Distributor of Repêchage in Thailand
- Distributor of the Year
Winner: Bikram Sapra and Arpita Das/JB Skin Care (Delhi, India), Distributor of Repêchage in India
Following the one day event, over x attendees gathered for a two-day Master Class with Lydia Sarfati at the Lydia Sarfati Post Graduate Skin Care Academy at Repêchage® headquarters in Secaucus, NJ.
This two day class included a detailed overview of the science, ingredients, and protocols of all Repêchage® products and treatments, including an in depth overview and demonstration of the new Repêchage® Red-Out® Express Soothing Facial, Repêchage® Biolight® Express Brightening Facial, and the new retail sheet masks: Repêchage® Red-Out® Soothing Sheet Mask, Repêchage® Biolight® Brightening Sheet Mask, and Repêchage® Lamina Lift™ Hydrating Seaweed Mask.
Angela Noviello, Director of the Esthetics Division, Milano Estetica Cosmetic Surgery & Medical Spa and Italian Director and National Educator of Oncology Esthetics® joined the class to provide a demonstration of facial massage techniques with the Repêchage Lamina Lift™ Mask that is currently being used for oncology esthetics in Italy.
Sarfati also hosted a business presentation “Upgrading Your Business for Greater Profitability”, providing salon owners with key spa business advice to drive growth in 2018.
With the ability to learn from one another and working together, Repêchage® will continue to offer clients opportunities to increase their knowledge and provide them with the tools they need to achieve success.
For more information on Repêchage please visit www.repechage.com or call 1-800-248-SKIN
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About Repêchage: Since 1980, Repêchage has created a full range of seaweed-based skincare products featured at top spas and salons globally. Forerunners in sea plant technologies and pioneers in seaweed treatments and cosmetics in the US, Repêchage researchers seek out specific seaweeds beneficial for a range of skin care concerns. Our seaweed is sustainably harvested from the coast of Maine, USA and then processed with our proprietary method at the Repêchage headquarters in Secaucus, NJ to deliver all the benefits from the sea to the skin.
