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Does Your Spa Speak to the Senses?

So many times in life we are told “don’t sweat the small stuff.” But when it comes to running a spa, that advice is all wrong. It is the details that impress your clientele and add value to your business. Read below as I share how the elements of sight, sound, touch, smell and taste convey your spa’s identity, and how to properly incorporate these elements into your business.

April Showers – Getting the Benefits of a Bath in the Shower

Europeans are all about the therapeutic powers of baths. I have traveled all over Europe and even in low quality European hotels, there is always a beautiful bathtub. For centuries, people have turned to relaxing in waters, especially sea water (thalassotherapy), for its rejuvenating and healing properties. In the US however, showers dominate. Now-a-days, it …