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How Are You Interacting With Clients?

If your clients were to rate you and your staff in terms of friendliness – what do you think they would say? Can you say with certainty you would receive all positive feedback? If you’re 100% confident they would, then you’re doing it right. If you have even the slightest bit of doubt they wouldn’t, …

How to Create a Window Display

(A window display at Lovella Salon in New York City) Just this past week, I was walking through the mall with my husband, and I noticed the most gorgeous window display in front of Neiman Marcus. A beautiful black and white theme, beautiful lighting, and Chanel shoes were prompted in the window for all to …

How to Create Impulse Purchases

Clients today are on the go, go, go! So, how do you capture the client that races from your treatment room to the register with no pause in between? The answer – impulse purchases! To generate impulse purchases, the first step is to properly and strategically display your retail products by placing them in impulse …