salon services Archives - LYDIA SARFATI

How to Cross Promote Hair and Skin Services – Bridging the Gap

On my Facebook chats, one of the most popular questions is how to increase sales and productivity with staff. One way is to focus on cross promoting your hair and skin services. In this article, originally seen in American Salon Magazine, I’ve outlined 5 tips to

Atlanta’s Elite Experience Hair Spa!

(From Left to Right: Steve Hightower Hair Artists’ Studio Owner Steve Hightower, Steve Hightower Hair Artists’ Studio Master Esthetician Tamara Townsend and Repêchage Corporate Educator Lauren Streeter) August, 2012 Steve Hightower Hair Artists’ Studio, Atlanta, GA- Repêchage Corporate Educator Lauren Streeter joined Steve Hightower Hair Artists’ Studio for the launch of the New! Repêchage Hydra-Amino18TM …

Turn Your Spa Into a “Man Cave” This Father’s Day!

In the beauty industry, most of us do big promotions for Mother’s Day, and not that they don’t deserve it, but Dad could use a day at the spa too! Between his job and the yard work, Dad could probably use a mani-pedi and then some! Unfortunately, salons and spas are not always macho-man-friendly. So …

Create a Sensory “Spring Break” For Your Spa Clientele

I just returned from a wonderful trip to Italy. While I was there, I met with Dr. Andrea Bovero, who focused his postdoctoral training in dermocosmetic sciences and technology. While speaking with Dr. Bovero (don’t miss his presentation at IECSC in Las Vegas!), we discussed how important all five senses are when it comes to …

Testimonials

Louise O’Loughlin

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"I am very grateful to Lydia for her dedication as she continues to educate both in skincare and business. I owe so much of my success and joy in my work to her. By training all my staff to be industry experts, I achieved across the board excellence in every service carried out in the salon."

Louise O’Loughlin
Owner, Iguazu Beauty and Oncology Training International Educator, Ireland

Ingrid Coleiro

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"The passion and dedication that Lydia transmits every time she is lecturing or demonstrating a treatment is contagious. She is the woman who encouraged me to keep up my standards, value myself more and to always keep my head up high in any circumstance."

Ingrid Coleiro
Director, Makiba Essence, Malta

Grete Transtok

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"What I really admire about Lydia is the continuous education on skincare. She is someone who really puts her whole heart into everything she delivers and I believe countless estheticians and spa owners have gained success thanks to her."

Grete Transtok
Corporate Affairs, Marketing and Communications Specialist, Estonia

Dzigbordi Kwaku-Dosoo

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"When it comes to building a successful business, we are told to learn from those who have navigated the path. Lydia Sarfati has lived, learned, and built a business from the groud up, created resounding sucess and sustainability. I am continually inspired and empowered by her story."

Dzigbordi Kwaku-Dosoo
Founder & CEO of Dzigbordi Consulting Group