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Does Your Spa Speak to the Senses?

So many times in life we are told “don’t sweat the small stuff.” But when it comes to running a spa, that advice is all wrong. It is the details that impress your clientele and add value to your business. Read below as I share how the elements of sight, sound, touch, smell and taste convey your spa’s identity, and how to properly incorporate these elements into your business.

How to Create a Window Display

(A window display at Lovella Salon in New York City) Just this past week, I was walking through the mall with my husband, and I noticed the most gorgeous window display in front of Neiman Marcus. A beautiful black and white theme, beautiful lighting, and Chanel shoes were prompted in the window for all to …