Browsing Tag
Working with salon and spa professionals to grow their business has always been one of my passions. This was the inspiration behind an innovative skin care concept that has proven effective and successful for many of our professional clients: The Facial Bar.
At our annual Holiday Power Lunch in December, my dear friend and special guest, Gordon Miller, CEO of Hairbrained™, did a special Q+A. Gordon decided to do a fun “rapid fire” series of questions, calling out chapters of my book Success at Your Fingertips: How to Succeed in the Skin Care Business and asking I share a short response. In case you missed it, I wanted to share this part of the Q+A with you.
With thousands of spas in the U.S., your clients have a lot of options to choose from. How do you win the market? In addition to offering the best products and treatments you must provide exceptional customer service. Below I share key tips that will ensure you offer your clients the ultimate in spa treatments and amenities.
Retail-a-phobia? When it comes to retail, I hear all kinds of reasons why estheticians don’t like to sell products. Follow these ten tips to help entice each and every client to purchase product and watch your business grow!
A spa’s most important asset is not the $25,000 hydrotherapy tub or the marble imported from Italy – it’s the staff. We are in the business of providing services, so it only makes sense that a great team is essential for growing business. Read tips to help you hire the best employees at your salon or spa.
Opening your own spa business is an incredible thing. Prior to launching Repêchage, I managed and owned my own spa in NYC. Aside from the money, time, and hard work that went into running the spa, I know one of the key reasons why I was successful is that I was ready when I made this career move. Because I want to see all of the young, thriving estheticians out there succeed and do well, I want to share my advice on what you should ask yourself if you’re considering opening your own business.
The holiday season is here. How are you taking advantage of an increase in customers? One thing that should always be front and center at your front desk: spa gift cards! If you’re not already promoting them to all of your clients, here’s why you should be. 1. Gift cards are convenient for everyone. Invest …
If your clients were to rate you and your staff in terms of friendliness – what do you think they would say? Can you say with certainty you would receive all positive feedback? If you’re 100% confident they would, then you’re doing it right. If you have even the slightest bit of doubt they wouldn’t, …
Clients today are on the go, go, go! So, how do you capture the client that races from your treatment room to the register with no pause in between? The answer – impulse purchases! To generate impulse purchases, the first step is to properly and strategically display your retail products by placing them in impulse …
A 28-year veteran of the beauty industry, Jack Panico is not only a high-end beauty expert and top industry leader, but also President and CEO of four prestigious salons and spas located in Ridgewood, Oradell, and West Caldwell, New Jersey as well as South Beach, Florida. He travels the country as a trusted consultant for …