SpaExec and United Aesthetics Organization (UAO) – Lydia’s Recent Trip to Arizona Recap
Over the past few days, I have been traveling in Arizona and have sat on the panel for SpaExec and spoke at United Aesthetics Organization (UAO) Educational Event. I am always an advocate for continuing education and I make no exceptions for myself! I love to be a part of brand new endeavors, like the incorporation of Repêchage into the UAO Curriculum in 25 schools throughout Arizona, New Mexico, Texas, Oklahoma and Florida. It was a great beginning to this partnership to be asked to present the latest in Anti-Aging skincare treatments and how to capture business from the fastest growing market—the baby boomers, two topics that you could say go hand in hand, to a crowd of UAO members and walk-in attendees.
The next day, I was honored to sit on the SpaExec Panel in Phoenix, AZ, to discuss Marketing and Social Media Strategies for Reaching Today’s Consumers with the manufacturers and resorts & spas in attendance. I was able to speak about how spas can work with their vendors to create a demand for their services and retail products. In a highly competitive time for marketing with new outlets being created and updated daily, I think it was extremely important to cover this topic and help spas better understand and utilize new marketing platforms and media to attract a new generation of consumers.
As I return back to New York, I am glad to have shared so much in the state of Arizona and am looking forward to all that is to come with these two amazing organizations!
Below is a picture that was taken last week in Arizona with Martha Hoffman, President of the United Aesthetics Organization.