September 20-21, 2015 – Long Beach, CA – Lydia Sarfati, Repêchage CEO and Founder, and the Repêchage team ventured to the west coast to introduce the latest in skin care trends and the newest developments from Repêchage.
Presenting on the main stage at this year’s show was Repêchage CEO and Founder, Lydia Sarfati, for her presentation, “Waxing is Relaxing: Create a Spa-Like Experience”. Over 350 beauty professionals gathered to hear the industry icon discuss how they can change the concept of waxing at their spa/salon.
As Sarfati stated during the show, “What leads your clients to visit your business for their next wax appointment rather than the center down the street? The truly different wax experience you create!”
Sarfati discussed how waxing at a spa or salon should no longer be just about hair removal, but rather a pampering and relaxing experience for clients. She emphasized how focusing on this concept is going to get clients as excited about their wax appointment as they are for their facials and body treatments, with the result being a booming wax business for beauty professionals.
Show goers were introduced and able to experience Repêchage SeaSmooth Artisan Seaweed Wax at the Repêchage booth. Voted “Best Wax of New York in 2015” by New York Magazine, this new wax from Repêchage is infused with select seaweeds, Safflower Oil, Zinc Oxide, and Titanium Dioxide – a formula that allows for less irritation, redness, and bumps. Corporate Educator Natalie Otto demonstrated how waxing can be relaxing, performing the full Repêchage SeaSmooth Artisan Seaweed Wax Experience. This new wax ritual starts with a dry brush exfoliation to prevent ingrown hairs and remove dead skin cells, is followed by hair removal with the Repêchage SeaSmooth Artisan Seaweed Wax, and a soothing massage with Repêchage Skin Relief Soothing Gel and Repêchage Vita Cura® Triple Action Nutrí Oil. During this treatment the client is treated to a hydrating and soothing Repêchage Lamina Lift™ Mask.
Spa and salon professionals on the west coast were also presented with Repêchage’s newest groundbreaking treatment for hypersensitive skin and rosacea, the Repêchage Hydra 4® Red-Out® Facial and at-home products, Repêchage Hydra 4® Red-Out® Calming Cleanser and Hydra 4® Red-Out® Serum. Always being at the fore-front in the latest developments in skin care ingredients, Repêchage is using a revolutionary ingredient for sensitive skin in this treatment and products, Micro Silver. Research has found that one possible cause of rosacea are skin microbes that thrive on the skin. Micro Silver has been proven to be anti-microbial, reducing the bacteria in which microbes thrive and therefore helping soothe inflamed and irritated skin. In fact, Repêchage is the first skin care company in the U.S. to utilize this new skin care ingredient!
Additional research has also found that one of the biggest aggravators to hypersensitive skin and rosacea is the reaction to free radicals, with the most common being Reactive Oxygen Species (or ROS) found in air pollution. Seaweeds are one of the richest sources of natural anti-oxidants to combat ROS, containing ingredients such as phlorotannins, sulfated polysaccarides, fucosterol and fucoxanthins. For this reason the new Repêchage Hydra 4® Red-Out® Facial utilizes several seaweeds, including Laminaria digitata, Ulva compressa, Ahnfeltia concinna, and Ulva lactuca, along with a bevy of anti-oxidant and anti-inflammatory ingredients including Quercetin, Rutin, Mirabilis Jalapa Extract, and Hyaluronic Acid. Showgoers were able to experience this treatment first hand at the Repêchage booth, and Repêchage Corporate Educator Natalie Otto discussed the science behind the treatment to a packed classroom during her presentation of “Introducing Real Professional Solutions for Rosacea & Sensitive Skin.”
To see where Lydia Sarfati and her Repêchage team will be next, visit www.repechage.com or call 1-800-248-SKIN!
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