Lydia Sarfati & Repêchage Italian Distributor Euracom Bring “Beauty From the Sea” to Italy
March, 2017 – Teaming up with Repêchage Italian Distributor, Euracom, Repêchage CEO and Founder, Lydia Sarfati, traveled from Milan to Bologna to meet with top beauty editors, see Repêchage at Milan’s newest luxury beauty space, Limoni Beauty Lounge, and highlight Repêchage’s newest products and treatments at this year’s Cosmoprof Bologna Show.
To start off her trip, Sarfati met with members of Italian press, including beauty editors of Glamour, Vanity Fair, Silhouette, Diva E Donna, and F Magazine. Members of the press ventured to heart of Milan to meet with Sarfati at Milano Estetica, a cosmetic surgery and medical spa that utilizes Repêchage products and treatments to service their clients. In addition to interviewing the skin care icon, beauty editors had a chance to experience the iconic Repêchage Four Layer Facial® from the creator herself.
While in Milan, Sarfati also visited Limoni Beauty Lounge, a luxury beauty space that combines beauty and wellness. Limoni Beauty Lounge stores are found throughout Italy, and offer customers high end beauty products from an extensive number of global skin care, makeup and beauty brands, including Chanel, Dior, and Tom Ford, to name a few. Limoni Beauty Lounge also offers an elaborate menu of beauty services, including makeup, brow, nail, skin care, barber and hair services. This Milan location, located in Milan’s fashionable Porta Nuova area, opened its doors in September of 2016, introducing Repêchage seaweed-based product and treatments to their customers.
Sarfati also ventured to Bologna to attend this year’s Cosmoprof Bologna Show. Sarfati had a chance to meet with new and existing clients, including Dr. Simone Sitori. Dr. Sitori is the owner of the first dental spa in Italy, Microdent Dental SPA, which offers Repêchage products and treatments to patients.
Top beauty professionals and specialists visited the Repêchage booth to see and experience the latest trends and innovative products in beauty.
Setting the stage for skincare, Repêchage highlighted their newest treatment and products: Repêchage FUSION™ Express Bar and Spa Masks and the recently launched retail counterpart, Repêchage FUSION™ Face Masks.
Repêchage FUSION™ Express Bar and Spa Masks feature four unique facials: FUSION™ Matchafina Facial, FUSION™ Chocofina Facial, FUSION™ Vanillafina Facial and FUSION™ Berryfina Facial. Each facial combines key ingredients such as MATCHA, CHOCOLATE, VANILLA and MIXED BERRY with Repêchage’s exclusive, world-renown Repêchage Laminaria Digitata seaweed, rich in essential vitamins, minerals and amino acids. Together they create a relaxing facial treatment that can be used on clients for all age and skin types, as it provides multiple skin benefits while stimulating the senses with wonderful aromas. Like all of Repêchage’s signature facial treatments, each step of the facial is a uni-dose preparation only opened and used at the time of the application, allowing for hygienic and efficient inventory and cost control.
Attendees were also introduced to the at-home retail masks that compliment this facial treatment: Repêchage FUSION™ Face Masks. These luxurious clay based face masks utilize various clays, including Kaolin, Diatomaceous Earth and Illite, along with the same delectable ingredients used in the professional treatment allowing clients to get a spa-like experience at home. The collection includes FUSION™ Chocofina Moisturizing Mask, FUSION™ Matchafina Cleansing Mask, FUSION™ Pumpkinfina Multivitamin Mask and FUSION™ Berryfina Brightening Mask to satisfy every skin need. Each jar holds enough for ten applications, and can be enjoyed two to three times a week. Clients can find a favorite or multi-mask different areas of the face with various combinations of the collection for a customized facial experience.
For more on Repêchage, please visit www.repechage.com
For more on Euracom, please visit www.euracom.it
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About Repêchage: Since 1980, Repêchage has created a full range of seaweed-based skincare products featured at top spas and salons globally. Forerunners in sea plant technologies and pioneers in seaweed treatments and cosmetics in the US, Repêchage researchers seek out specific seaweeds beneficial for a range of skin care concerns. Our seaweed is sustainably harvested from the Brittany Coast of France and the coast of Maine, USA, and then processed with our proprietary method at the Repêchage headquarters in Secaucus, NJ to deliver all the benefits from the sea to the skin.