Join Me on December 5th for our Beauty Industry Event

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Hello darlings!

I can’t believe we are already halfway through November and approaching the holiday season. In just 3 weeks we will be hosting our annual Power Lunch Champagne Brunch on Monday, December 5th.

If you’ve attended our Power Lunch events in the past, you’re aware of how much of an informative and fun day that it is for salon and spa professionals. Complimented by delicious food and champagne, we’ve created this event so you can engage with other members of our industry, and get inspired for 2017 by learning from industry leaders.

As with last year’s Power Lunch, this year’s will feature a wonderful lineup of guest speakers, who will present on different topics that affect your business.

“Retail – The Other Half of Your Business”

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Lydia Sarfati, CEO & Founder of Repêchage

You can give the best facials or massages, but a truly successful skin care business knows how to sell retail. Learn the art of recommendation, and how to encourage clients to buy their beauty products from your spa/salon business. PLUS, Lydia Sarfati will be previewing the NEW! FUSION retail masks – 4 delicious flavors to tantalize the senses and hydrate, moisturize, and rejuvenate the skin!

 “Video Marketing – Differentiate Yourself from the Competition ”

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Dori Soukup, President & CEO of InSPAration Management

Are you using video marketing to generate more clients and position yourself as the expert?

If not, you are missing the boat!  YouTube is the number two site in the world, and if you are not on it, you are not a serious player. Learn:

  • The different types of videos you can create
  • Tools to create videos
  • How to create effective videos
  • Formula for creating successful videos (Videos people will watch and share)
  • Repurposing your videos

This session will show you how to use videos to help you practice authority marketing and become the go-to salon in your community!

“Staff Motivations – Why They Leave and What Makes Them Stay”

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Lois Christie, President & CEO, Christie & Co. Salon & Spa

Is your business a revolving door of employees? Why do they come to you, and why do they leave? Find out what factors create a revolving door in your business, and what you can do to keep valuable employees. Flex hours? Commissions? Incentives? Find out what works and what doesn’t.

To register, visit here or call 1-800-248-SKIN.

I hope to see you all there!

Cheers,
Lydia

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