Does Your Client Have the Winter Blues?

DOESYOURCLIENTHAVEWINTERBLUES2 copyThere’s a reason why they call February “The Dead of Winter.” It’s the time of the year that can affect us all emotionally; when the cold weather and darker days can bring us down.  As skin care professionals, you are in the position to turn your spa or salon into an oasis of warmth and cheer to help conquer “the winter blues” and have people feeling better physically and mentally.

Be a positive force

As an esthetician it is your responsibility to always exude positive energy (even if personal matters may be affecting you.) Start by greeting clients with a warm and genuine smile and socializing with them while they’re in your company. If you notice your clients are a little down, encourage them to do things that will up-lift them:

  • Exercise – Remind clients how exercising helps give you energy and alleviate you from feeling sluggish.  Exercise releases “feel good” hormones call endorphins.
  • Be active – Although winter time, people may be more tempted to stay indoors it’s not the best for our mental state.
  • Don’t over sleep – This can cause more fatigue and throw off your energy levels.
  • Take their daily dose of vitamins – Now that it’s winter, and especially if you live in an area where sunlight has decreased dramatically, the average level of essential Vitamin D will drop well into deficiency.  Vitamin D deficiency has been linked to depression, but supplements can help keep levels of Vitamin D balanced.
  • Chocolate therapy – Offer clients a small cup of hot cocoa while they are with you, and remind them how a little bit of chocolate, in moderation, can help boost their spirits!

Remember, your job is not only promoting healthy skin, but also to promote a healthy lifestyle. Use your knowledge of wellness and be a positive influence on your clients. Make them happy to be in your company and at your spa!

Utilize the magic of massage

“According to the Touch Research Institute at the University of Miami School of Medicine. ’ The healing power of touch extends across the life span,’ says the Institute’s Tiffany Field, Ph.D., ‘from helping babies grow and children concentrate at school to decreasing chronic illnesses and disease.’”  (Source: Web MD)

The power of your touch through massage can be a natural healer to symptoms that come along with the winter blues. In fact, facial massage has long been a method of healing.  The ancient cultures of China, Egypt, Greece, Rome, and India utilized massage as a form of therapeutic medicine. To this day, the therapeutic effects of massage remain. Massage therapy can help relieve stress, tension, irritability, and depression – all of which are associated with the winter blues.

How do you promote a healthy lifestyle for clients? Share with us in the comments below!

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