Ciao! Lydia Sarfati Represents Repêchage in Milan, Italy for the Esthetiworld Trade Show
October 2013 – Repêchage CEO and Founder Lydia Sarfati said Goodbye to America and “Ciao!” to Italy as she traveled to Milan to bring seaweed to the thousands of attendees at the Esthetiworld Trade Show. The Esthetiworld Tradeshow hosts the top companies for aesthetics, dermatology, and nails, so of course Lydia, the Repêchage team, and Euracom were in attendance!
Euracom, Repêchage’s exclusive Italian distributor, beautifully presented the Repêchage booth. Lydia and Euracom representatives greeted show goers with information and demonstrations of Repêchage products and treatments, including the Repêchage Facial Bar Concept, a new express facial treatment offered by Repêchage. Maurizio d’Emilio of Euracom and Lydia, also joined one another to interview with Italian radio station – Click here to see the interview. The two discussed the latest range from Repêchage to hit Italy, the Repêchage Hydro-Amino 18 Hair Spa Seaweed Mask and Repêchage Hydra-Amino 18 Hair Spa Serum. Both of these Repêchage Hair Spa products bring the spa to the hair, from scalp to tip and contain ingredients that work together to create a dramatic, youthful luster that lasts.
Lydia presented information on the science behind the aging process of the skin, and solutions to this process in “Anti-Aging Science & Solutions for Visible Aging of the Skin.” Trade show goers were able to learn what attributes to aging, and how to combat this process with professional anti-aging solutions and services. Lydia also demonstrated the iconic Repêchage Four Layer Facial. Those in attendance were able to hear and see first hand why Cosmpolitan, UK has deemed this professional treatment as “The best facial of the century” and why this treatment has been featured in magazines like Vogue, Mademoiselle, Bazar, Allure, GQ, Glamour, and The New York Times.
As President of CIDESCO USA, Sarfati also teamed up with Andrea Bovero, President of CIDESCO Italy, to hold a conference titled “The Global Spa Market and the Importance of Spa Managers.” Together, they discussed the history of spas in Europe and North America, the evolution of spas from the 90’s to present day, and the anticipated growth of the global beauty market and facial care market. As leaders of CIDESCO, they also stressed the importance of spa management and provided audience members with essential tools of how to succeed as professionals in a growing beauty industry.
Repêchage and Euracom look forward to continuing to serve Italy with the best skincare products and treatments!
For more information on Repeĉhage: www.repechage.com
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