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Last week, we had the pleasure of chatting with local business owners in the Greater Fort Lauderdale area of Florida. Their stories are genuine examples of how working locally can help create exposure, build buzz, and boost sales for your business. Here we share some great takeaways from the chat that I believe you’ll find helpful for your business, and will inspire you to go local, and get social!
At Repêchage, we have known about seaweed as a super-ingredient for skin care for decades. Today, seaweed is one of the emerging new superfoods. This week I want to share with you the skincare, antioxidant, health and nutritional benefits that make seaweed an amazing superfood for your skin and diet.
Happy New Year! I hope you all had a fabulous holiday season! If you are like me, I like to take this time to reflect on the past year and to set my intentions in order to look forward to all the New Year brings. For this blog, I’d like to share some of these reflections.
The New Year is around the corner. Are you ready? Lydia Sarfati shares tips that all spa/salon owners and solo estheticians can follow to be successful in the new year.
With thousands of spas in the U.S., your clients have a lot of options to choose from. How do you win the market? In addition to offering the best products and treatments you must provide exceptional customer service. Below I share key tips that will ensure you offer your clients the ultimate in spa treatments and amenities.
Are client cancellations or no-shows affecting your bottom line? These are inevitable in the service industry, but simple practices can help decrease both. Below I share my tips on what you can do to prevent and reduce the number of cancelled appointments, including how to establish a cancellation policy.
With the holidays right around the corner, right now can be an extremely stressful time for any salon or spa. As a salon or spa owner, you may be wondering how you can alleviate some of that stress. My answer: Preparation! In order to maximize your earnings and have your business operations run smoothly during the holidays, you must be ready for the occasion.
Retail-a-phobia? When it comes to retail, I hear all kinds of reasons why estheticians don’t like to sell products. Follow these ten tips to help entice each and every client to purchase product and watch your business grow!
As estheticians, we play an important role in other’s lives and it’s more than just helping people look and feel amazing. We have the privilege of working with our client’s skin very closely, and serving as their expert when it comes to education about skin care. Although our industry is one that is ever-changing, there are certain ideas and concepts that all estheticians must know. Here are 13 tips and tricks that I strongly believe every esthetician must carry with them throughout their career.
“You only have one chance to make a first impression.” You have probably heard this phrase many, many times in your life. In fact, a person makes a first impression within seven seconds of meeting you. This is why focusing on your appearance and professional image is so important. To make a positive first impression, an image of professionalism, adherence to proper dress code and social etiquette are all essential.