Get Your Salon & Spa Business On Track For Fall: 3 Book Reviews With Shiri Sarfati
September 3, 2010 by Lydia
Filed under Business Tips, Video Posts
Shiri suggests great business books to get your salon and spa business on track for Fall.
As salons and spas enter their busiest season, get ahead of your competition by reading Shiri’s Summer Favorites:
1. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
This book can be purchased here Start With Why
2. Crush It! Cash in on your Passion by Gary Vaynerchuk
This book can be purchased here Crush It!
3. Success at your Fingertips: How to Succeed in the Skin Care Business by Lydia Sarfati
This book can be purchased here Success at your Fingertips
Enjoy your reading!
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Beauty Skin Treatment Advice From The Expert: Post Summer Skin Renewal: For Anti Aging & Acne Skin Type
September 1, 2010 by Lydia
Filed under Featured Video Post, Skin Care Tips, Video Posts
Lydia Sarfati Live from the Repêchage headquarters discusses beauty skin treatments after the summer. Post summer care requires repair and hydration with Vita Cura Anti Aging products. Another effect of too much fun in the sun is breakouts! Lydia shares her acne / problem skin solution with Hydra Medic to help your skin look healthy and rejuvenated as you head into Fall.
September Skin Care Solutions: Lydia talks about using the Four layer Facial, to get rid of dehydrated blotchy uneven complexion, The Repêchage VC5 treatment with papaya enzematic peel, making the complexion look even & for the younger age group, who has experienced too much sunscreen, too much play, that have blocked pores, excess sebum use Repêchage Hydra Medic desincrustation treatment to melt down accumulated sunscreen in the pores.
Quick Anti Aging Remedy and Treatment Tips Post Sun: Three Easy Steps:
1. Rapidex – controlled exfoliation with Alpha Hydroxy. 14 day treatment to fight signs of aging
2. Cell Renewal Serum – repairs damage DNA
3. Triple Firming Cream – to firm and tone skin
*Protect your skin during the day with Opti Firm SPF 10 especially when using an Alpha Hydroxy exfoliation treatment at night.
For Blemish Control / Younger Skin Types Treatment Tips:
1. Sea Mud Perfecting Mask – use daily for 10 minutes for poreless skin
2. Clear Complexion Drying Lotion – dab on zits / spots
3. Beta Hydroxy Serum – for acne / rosacea use twice a day morning and night. clarifies and clears complexion
4. Cleanse twice a day every day with Face Wash Cleanser and Astringent Blemish Control
A healthy, beautiful complexion is sexy at any age according to Lydia! Enjoy these great beauty skin treatments and tips from Lydia!
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Repêchage Prepares to be Incorporated into The International College of Aesthetics Curriculum in all Locations
August 30, 2010 by Lydia
Filed under Press & Media, Skin Care Education
Lydia Sarfati, CEO and Founder of Repêchage is teaming up with Isabel Calleros, consultant /Esthetician and Esthetics School Owner to recreate her curriculum, originally developed in 1997 with National Aesthetics Institute. The school will incorporate Repêchage treatments and products into their salon, spa and clinical program.
The pair was destined to find themselves working together after Calleros first attended an education class in 1983 led by Lydia Sarfati. Years later, they are reuniting to bring superior education to the next generation of estheticians. The partnership is off to a great start after Lydia’s visit to Arizona to present for a group of salon owners and estheticians from the area. Upon reflection, Calleros said, “One of the things I like about Lydia is no matter if there is one person or 1,000, she is a dynamic motivational speaker and gives estheticians a new view on their career. She was very well received.”
The International College of Aesthetics is proud to be launching “the next generation of Aestheticians” with this new Repêchage filled curriculum. This is the first school in the country to have the curriculum approved by the Arizona Radiology board, the Cosmetology board, and the first cosmetology school in the country to have matriculation with the University of Phoenix.
The program is 750 hours in total and can already be found in four schools, located throughout Arizona, Texas and New Mexico. The 750 hours are broken down into 320 hours focusing on salon and spa education, 320 hours on medical esthetics and 150 hours on laser training and accreditation. With the goal of opening 25 additional schools throughout Arizona, New Mexico, Texas, Oklahoma and Florida, and an extensive curriculum to boot, Lydia and Isabel are expecting great success in shaping a generation of knowledgeable aestheticians.
The students will also have the opportunity to participate and volunteer in the “Look Good Feel Better” program, a non-profit organization that provides pick-me-up makeovers to cancer patients. With oncology esthetics training and a Medical Director overseeing the program, The International College of Aesthetics is set to reach a high status in aesthetics schooling.
As the first program of its kind, Lydia and Isabel are constantly at the drawing board seeking out ways to raise the bar of education for the “Next generation of Aestheticians.”
For more information on Repêchage® or for a Repêchage® spa near you log-on to www.repechage.com or visit here Professional Skin Care Products or
call 1-800-248-SKIN. For more information on the The International College of Aesthetics visit www.intlacademy.biz.
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New York Salon and Spa Besu Salon & Day Spa Social Life Magazine Event
August 26, 2010 by Lydia
Filed under Press & Media, Success Stories, Video Posts
New York Salon and Spa Owner Rebecca Lieberman of Manhattan’s Besu Salon and Day Spa celebrates her cover shoot on August 25, 2010. Shiri Sarfati of Repechage interview Rebecca and the Repechage team at the event.
To learn more about Besu Salon and Day Spa Visit New York Salon and Spa
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Former Vogue Magazine Editor Talks About Repechage Skin Care
August 26, 2010 by Lydia
Filed under Featured Video Post, Video Posts
Andrea Robinson gives a speech to Lydia and Repechage at the 30th Anniversary Celebration Gala Dinner August 2, 2010 @ NYC’s Tribeca Rooftoop. She talks about how she see looks around the room and sees such beautiful skin and people from all over the world and “Oh Lydia, Have You Come A Long Way.. Baby!!”
Andrea Robinson, former Editor of Vogue, tells the story of how she met Lydia. She was referred to Lydia Sarfati by Felicia Milewicz, Glamour Magazine’s Beauty Director, who told her “You have to go and see my new friend Lydia. She is an esthetician in NYC that does such wonderful facials and has such special products.”
Andrea proceeds to talk about when Lydia had an event and Andrea showed up. When Lydia then asked for a volunteer from the audience, Andrea raised her hand and volunteered. Lydia proceeded to put a mask on Andrea and after the mask Andrea was very impressed with how beautiful her skin looked. She asked Lydia, “What is in the mask?” Lydia said, “It was minerals, seaweed and other minerals.” Andrea was so impressed that she decided to write about it in Vogue Magazine and talked about the Four Layer Facial. After that Andrea sent all models at Vogue to Lydia to get waxing, facials whatever they needed to get done to their skin.
Andrea goes on to discuss how Repêchage and Lydia are so forward looking in the skin care industry. 30 years ago no one but Repêchage was talking about mineral masks. Today, minerals are the only thing people are talking about using in skin care. No one was talking about it 30 years ago!
Andrea, also talks about how Lydia is her beauty icon and her dear friend.
Andrea quotes Lydia’s favorite poem by American philosopher Ralph Waldo Emerson, talking about respect and success and how it is so relevant to Lydia’s career.
Andrea also thanks Lydia for being part of her life and her success and part of her wonderful career.
This event occurred at the:
30th Anniversary Celebration Gala Dinner August 2, 2010 @ NYC’s Tribeca Rooftoop.
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Glamour Magazine’s Beauty Director Talks About Repechage Skin Care
August 23, 2010 by Lydia
Filed under Video Posts
In this video Felicia Milewicz, Glamour Magazine’s Beauty Director gives a speech to Lydia Sarfati and Repêchage at the 30th Anniversary Celebration Gala Dinner about how they met and developed a bond through a facial experience at Lydia’s first salon/spa on 5th Avenue in New York City.
She also discussed how in 1980 Lydia developed the four layer facial mask, with 12 products based of seaweed. With this Lydia revolutionized the beauty industry. This gave Lydia the title “the queen of seaweed.” At this time all the beauty editors had to learn to say the term laminaria digitata. Repêchage was born.
She also discusses how she was doing a beauty shoot where she was photographing 5 different models with masks on them in NY. The story was about was about “how masks will make you look beautiful, and how you will get this gorgeous beautiful canvas.” Little did Felicia know that the masks (NOT Repêchage mask of course) were giving the models a horrible allergic skin reactions and had to call Lydia to ask how to save the models. See how Lydia Sarfati saved the day with her Repêchage products.
Felicia also discusses the Peppermint Sea Twist product and also her favorite Repêchage line Vita Cura. And, she discusses the new African inspired Kanshi, aromatheraputic skin care line.
Felicia talks about, what the Repêchage team stands for. High quality, high ethics, honesty and the highest level of performance and efficacy. Repêchage delivers!!
What is next? A cream that will totally reverse and stop skin care aging? Who knows??
This event occurred at the:
30th Anniversary Celebration Gala Dinner August 2, 2010 @ NYC’s Tribeca Rooftoop.
To learn more about Repêchage professional skin care products please visit http://www.Repechage.com
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Event Wrap Up! Plus A Personal Podcast Message From Lydia
August 12, 2010 by Lydia
Filed under Featured Post
On behalf of the entire Repêchage Family, we would like to extend a heartfelt thank you for joining us at this year’s 12th International Congress for Salon and Spa Professionals and Spa de Beauté Award Gala, August 2-3, 2010, in NYC. This year, we saw our largest attendance ever and we truly appreciate that you were able to be with us for the celebration of our 30th Anniversary! It is our hope that you found this year’s Congress informative, energizing and beneficial to your business.
We would like to give a special thanks to all of our speakers and we hope you enjoyed their presentations. We would also like to extend thanks to our amazing sponsors, Creative Nail Design, Belvedere, Les Nouvelles Esthétiques and Satin Smooth.
Repêchage would also like to take the opportunity to thank all of the applicants for the Spa de Beauté of the Year Award. This year the much coveted awards, judged by Denise Fuller, Editor in Chief of Les Nouvelles Esthétiques went to Michelle Lamb of Lemongrass Spa, from Valdosta, GA, for Day Spa of the Year, Julie Mahoney of Oasis Day Spa from Weymouth, MA, for Skin Care Spa Center of the Year and Mayola Amador of Melange World Spa for Destination Spa of the Year. This year, Lydia Sarfati presented the President Awards to Mario and Cheryl Tricoci of Tricoci University, Kelly Heuther of SalonCentric, Carolyn Corporan of Beauty Systems Group and Wendy Lynch of Anthony P. Scott, Trinidad.
Your relationship with Repêchage as well as your continued support is always appreciated. Repêchage intends to continue to make the spa industry better each and every day by offering first class events and educational opportunities. Education has always been a top priority of Lydia Sarfati’s, and that is why Repêchage continues to support you in furthering your education. Thank you for your commitment to raising the bar for your salon and your community.
We are so appreciative of your support for Repêchage and look forward to a beautiful future together!
Please plan to join us next year July 31-August 1, 2011 for our 13th International Congress for Salon and Spa Professionals.
Click the PLAY button below to hear a personal podcast message from Lydia.
Pictured: 1. Lesley Seymour, Felicia Milewicz, Lydia Sarfati, Andrea Robinson, Susan Sommers 2. Rachel Boger, Susanna Disotto, Lydia Sarfati, Shiri Sarfati 3. Vera Mazak, Lydia Sarfati, Irena Stelowska, Mayola Amador 4. Marianna Tiedemann, Lydia Sarfati, Lee Rector 5.Amanda Baratta, Shartisha Ellison 6. Tadamasa Shimizu, Kazuko Akiyama, Lydia Sarfati 7. Lydia Sarfati, Adelaide Farah 8. Marlene Lopez, Tadamasa Shimizu, Gabriela Viloria, Kazuko Akiyama, Indira Van Uyten, Esther Andrea 9. Michael Golden, Linda Fellows, Carolyn Corporan, Lydia Sarfati, Stacy Gaspard 10. Rafael Herrera, Fatima Scheker, Clarissa Herrera, Lydia Sarfati, Esther Andrea, Marlene Lopez, Indira Van Uyten, Gabriela Viloria, Yulieantiningsih Sri 11. Dzigbordi Dosoo, Lydia Sarfati, Arinola Adeniyi 12. Johanna Emma 13. Cheryl Tricoci, Mario Tricoci, Richard Calcasola, Joyce Calcasola 14. Joel Gerson, Lydia Sarfati 15. Lydia Sarfati, Dr. Randall Feingold, Shiri Sarfati 16. Leigh Jacobs, Lydia Sarfati, Dr. Elliot Jacobs 17. Shiri Sarfati, Laurie Consolo, Valerie Desmond, Kelly White, Jennifer Magnussen, Ashley Onges, Pamela Onges, Lydia Sarfati, Elvira Santos 18. Shiri Sarfati, Denise Fuller, Lydia Sarfati, Mayola Amador 19. Cheryl Tricoci, Mario Tricoci, Lydia Sarfati, David Sarfati 20. Shiri Sarfati, Denise Fuller, Michelle Lamb 21. Shiri Sarfati, Renee Lovely, Lydia Sarfati 22. Lauren Streeter, Lisa Dominguez, Jennifer Matuga 23. Shiri Sarfati, Denise Fuller, Julie Mahoney, Lydia Sarfati 24. Lydia Sarfati, Kelly Huether 25. Shiri Sarfati, David Sarfati, Felicia Milewicz, Lydia Sarfati, Lesley Seymour, Andrea Robinson, Jean Zimmerman, Susan Sommers, Marek Milewicz 26. Susan Vindics, Don Emiliani, Sally Onesty 27. Julie Mahoney, Denise Fuller, Lydia Sarfati 28. Shiri Sarfati, Karie Frost 29. Kathy Marzano, Shartisha Ellison, Neisha de Freitas, Sarah Hernandez, Lauren Streeter, Arinola Adeniyi 30. Samantha DeMartini, J Scott Berry, Beth Hickey, Lydia Sarfati, Emmett Hickey, Shiri Sarfati 31. Joel Gerson, David Sarfati, Lydia Sarfati, Shiri Sarfati, Lawrence Markovitz 32. Alla Pulvermahker, Lydia Sarfati 33. Asma Mohammad
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Skin Training – Give Yourself the Gift of Knowledge
August 5, 2010 by Lydia
Filed under Skin Care Science, Skin Care Tips
“Should I be providing micro-dermabrasion in my salon?” What can we do with new laser treatments?” “What are the benefits of Vitamin C and how can I harness that power for anti-aging treatments?” These are only some of the questions that I have been asked throughout my career about skin training. We, collectively as estheticians, need to depend on our knowledge of skin structure and function rather than depend on technology. Scientific advancements and high tech equipment cannot supplement deficiencies in our esthetic training and education. It seems we are so willing to buy in to whatever the latest fad or gadget is, wholly believing its sales pitch. Estheticians can’t even ask the proper questions of these creators and promoters to determine the pros and cons of these new alternatives because the foundation of our education is weak. Estheticians are worried about learning laser resurfacing when many don’t even know that removing a blackhead is an invasive procedure. First, estheticians need to learn proper sterilization and hygiene to prevent infection.
One of my goals is to raise the bar by which we educate estheticians in the United States. We are fortunate in this country to have such advanced product development and marketing. Our network of manufacturers and distributors combined with the wide choice and ease of various shipping companies, enable businesses to operate efficiently. But for all our American advances, we are still grossly behind our European, Canadian, and Australian counterparts in education and licensing standards. To go to school for esthetics in other parts of the world is to complete the equivalent of a pre-med college program. Unfortunately in the United States, every state requires different amounts of hours and some states do not even separate esthetics licenses from cosmetology licenses. This disparity really does leave it to the discretion of the individual to seek out further education. As a salon or spa owner, demand more from yourself and your staff. Show clients you respect your trade by providing valuable, continued education to your staff.
As you schedule your calendars, make a point to allocate time to refresh and expand your knowledge. Make it your goal to be the best esthetician you can be. Be proud and confident, as you become a highly trained and skilled skincare expert.
Use your free time to seek out continuing education. Look at different programs at tech schools, local community colleges and four-year universities. Introductory classes in Chemistry, Biology and Anatomy are all beneficial to estheticians. Research different classes offered by the Health Sciences and Kinesiology departments. Courses in Nutrition, First Aid, and Psychology would aid you in helping your clients to look and feel their best.
I also encourage you and your colleagues to attend industry tradeshows. Tradeshows are an excellent source for the newest products, ideas, and education. Industry pioneers whom you otherwise might not learn from often headline these venues.
This is the information age and education is. Subscribe to as many industry magazines and newspapers as possible. These expenses are tax deductible. Many leaders in the esthetics industry have written books or produced videos so that you may learn from the comfort of your home. The Internet has opened a whole new world. A wealth of information is a keystroke away. You can even take classes online!
Manufacturers and distributors offer education more relevant to their lines. However, it is to your advantage to know as much about what all skincare companies are doing so that you may make informed decisions about your practice. A lot of intelligent and talented educators work in this venue. You can learn much about esthetics and how to run your business from these professionals. Manufacturer and distributor education programs are often inexpensive and convenient avenues for continuing education.
I teach skin training several times per year at our training facility in Secaucus, NJ. My goal is to help estheticians feel more confident in their work, their skills, and to deliver superlative treatments. I have made it my mission to help estheticians reach their personal goal of being the best esthetician by any standards. Being an esthetician has brought me so many years of empowerment and satisfaction. I hope every esthetician can share my pride in the services we are trained and licensed to deliver. I wish for you all the success and joy your career may bring you. I truly believe knowledge is the key to our success.
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SpaExec and United Aesthetics Organization (UAO) – Lydia’s Recent Trip to Arizona Recap
July 26, 2010 by Lydia
Filed under Reflections
Over the past few days, I have been traveling in Arizona and have sat on the panel for SpaExec and spoke at United Aesthetics Organization (UAO) Educational Event. I am always an advocate for continuing education and I make no exceptions for myself! I love to be a part of brand new endeavors, like the incorporation of Repêchage into the UAO Curriculum in 25 schools throughout Arizona, New Mexico, Texas, Oklahoma and Florida. It was a great beginning to this partnership to be asked to present the latest in Anti-Aging skincare treatments and how to capture business from the fastest growing market—the baby boomers, two topics that you could say go hand in hand, to a crowd of UAO members and walk-in attendees.
The next day, I was honored to sit on the SpaExec Panel in Phoenix, AZ, to discuss Marketing and Social Media Strategies for Reaching Today’s Consumers with the manufacturers and resorts & spas in attendance. I was able to speak about how spas can work with their vendors to create a demand for their services and retail products. In a highly competitive time for marketing with new outlets being created and updated daily, I think it was extremely important to cover this topic and help spas better understand and utilize new marketing platforms and media to attract a new generation of consumers.
As I return back to New York, I am glad to have shared so much in the state of Arizona and am looking forward to all that is to come with these two amazing organizations!
Below is a picture that was taken last week in Arizona with Martha Hoffman, President of the United Aesthetics Organization.
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Skin Care Training >> Exclusive Interview: Yolanda Amador – Leading Spa Consultant Talks About Spa Projects & More
July 16, 2010 by Lydia
Filed under Skin Care Education
We’ve got a very special video for you today from the Repêchage Annual Skin Care Train The Trainer Program -- Maximizing Spa And Salon Business!
Yolanda Amador, Repechage Distributor for Mexico, Spa Consultant for leading Resort and Destination Spas and a spa owner, sits down with Repechage for an exclusive interview.
She discusses Award-Winning spa projects including Playa Grande Thalasso Spa in Los Cabos and Tatewari Spa at the Villa del Palmar Flamingos Resort in Nuevo Vallarta and how to differentiate spa treatments in order to create a unique experience.
Learn how the spa industry has given her a new career in life, about her favorite Repechage spa products, the importance of keeping up to date with the latest skin care training and lots more!
Please follow the following link to view the press release for this event and to learn more about the Repêchage Annual Skin Care Training & The Trainer Program.
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International Spa Trends & New Spa Concepts
July 8, 2010 by Lydia
Filed under Business Tips
For me, international travel is not only something I do for fun, but it is part of the job description. While racking up those Frequent Flyer miles, be it for business or pleasure, I relish the opportunity to explore spa and skincare trends at different ports of call. It helps to keep me abreast on the latest trends and educate me on where the industry is going.
One of the biggest trends I’ve noticed during my travels is the importance of Spas to hotels in attracting guests. Hotels are spending more money to design ultra-luxurious spas because travelers have become more spa-savvy and increasingly make travel plans based on the proximity and quality of spas. Consumers who were introduced to Thai massage at their favorite day spa are choosing to go to Thailand for the real thing. In fact, the travel industry has seen a proliferation of international “Spa Tours” in recent years and views the demand for spa services by travelers as one of the fastest growing segments of the industry.
Massage continues to be the number one treatment at international Spa Resorts. Many are featuring treatment rooms where couples can go together to enjoy treatments such as tandem massages.
In addition to couples rooms, privacy and spa experiences tailored for the guest are in high demand. Communal spa areas are out and in-room or private cabana services are in.
Facials are a close second to massages in popularity at international spas. However, clients are not seeking dermabrasion facials at these resorts. Aggressive treatments with Glycolic Acid or Micro-Dermabrasion may be popular at Medical Spas at home, but when men and women are on vacation, they are choosing treatments that will not prohibit them from enjoying the sea and sun. They do, however, opt for hydrating, anti-aging treatments that are high-touch and ultra-pampering.
The new Spa Resort is more than just a hotel with a spa in the basement. They feature world-class spa cuisine, nutrition classes, and spa cooking classes. Personally, I see Spa Cuisine, as a way of eating and dieting, becoming increasingly mainstream here in the States.
Furthermore, these Spa Resorts encourage exercise and healthy living, much like Destination Spas. However, they promote endurance building activities such as yoga, which relax guests on holiday compared to high-impact, rigorous activities such as mountain biking or running.
Speaking of Yoga, Eastern themes continue to influence spas overseas and in the U.S. Likewise, the spa industry is influencing Asian countries itself. One large area of growth is the opening of the Chinese market to western companies and traditions.
So, you may be wondering what you can do with all of the information you have gathered on international spa trends from reading publications such as this and your experiences during your own travels abroad. I encourage you to explore how you can incorporate some of these trends. For example, if you manage a day spa in a beach town, you may choose to forgo offering Micro-dermabrasion in lieu of more gentle treatments as spa resorts do. Perhaps, you might want to tweak your spa menu or offer a Spa Cuisine cooking class.
Our industry is constantly evolving. By monitoring international trends and looking for ways to incorporate these trends in our own businesses, we too can continue to learn, grow, and remain successful.
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How to get Involved in Medical Esthetics?
June 16, 2010 by Lydia
Filed under Skin Care Science
More and more dermatologists and plastic surgeons are recognizing the contributions of estheticians to the well being of their clients. Many are even incorporating day spa services as part of their practices by either hiring full-time estheticians or developing an association with a day spa. Increasingly, dermatologists and plastic surgeons do not see estheticians as competition, but rather as equal partners.
The medical society is beginning to recognize the professionalism of the esthetics industry. Like never before, this is an excellent time for skin care professionals to reach out to the medical establishment. You can increase your credibility as an esthetician and grow your business by establishing a relationship with a local dermatologist and plastic surgeon.
You will want to hook up with a respected physician whose philosophy towards skin care matches yours. Begin by researching leading dermatologists and plastic surgeons in your area. Ask friends, family, and clients which doctors they have heard good things about. Who is the doctor featured in health segments on the local news and cited in the local newspaper? You may contact your personal doctor or the neighborhood hospital for a referral.
Once you have narrowed down a few dermatologists and plastic surgeons you would be interested in pursuing a business relationship with, ask their receptionist to send you some information on their background and on their practice. It is important for you to know as much as possible about a potential colleague.
Likewise, you will need to create a sort of press kit about yourself and your practice. The more professional and detailed your information kit the better. Not only do you want to include your resume, information on the success of your business, and press clippings, include a proposal on how you see your practices working together. That means designing treatment protocols that complement medical treatments and surgical procedures. Contact your product manufacturer for suggested protocols. Do not hesitate to suggest a price structure for such services based on what he or she currently charges. Make your proposal as simple for the doctor to implement as possible.
A dermatologist or plastic surgeon will want to know how you can help grow their business. Provide before and after photos of how pre-op and post-op program can decrease bruising and swelling and speed up healing time. The medical establishment appreciates quantitative and scientific proof.
Begin by referring clients to your intended dermatologist and plastic surgeon so that they are familiar with your name. When you meet with him or her, remind them of all the clients you have already sent their way.
Personally, you might like to enroll in some anatomy, chemistry, and other pre-medical courses at the local university or community college. The better you can speak to medical professionals using their vocabulary, the more you will impress them.
Send a letter of introduction, your press kit and business proposal to the physician of your choice. Follow up with a phone call a few days later to confirm receipt and to arrange a meeting. If the physician is uninterested, ask if you may meet with him or her to discuss how you can make your proposal more appealing to his colleagues. The doctor may even be willing to arrange an introduction with a colleague.
Doctors and plastic surgeons are very particular. Be sure to arrive early, dressed to impress in professional attire. Bring any presentation aides to make an impressive case. Present case studies of other medical practices that have benefited from a relationship with an esthetician and how you see your role in a medical practice. Even if the dermatologist or plastic surgeon does not want to hire you full time or incorporate your services as part of a pre-op or post-op program, you will be able to establish a referral program between yourself and the practice.
You may need to meet with several dermatologists and plastic surgeons to find that perfect match. Keep in touch with physicians and surgeons who initially seemed disinterested. Send them updates about yourself, your business and press clippings to keep your name fresh in his memory. He or she will be much more likely to send potential clients your way.
In recent years, the esthetics industry has grown into a more serious profession that requires increased education and stricter regulations. These changes have given the esthetics profession increased respect from the medical establishment. With the creation of technologically advance treatments and products, estheticians are able to provide a whole new support to both dermatologists and plastic surgeons. To keep up with this evolving industry, skin care professionals of all backgrounds need to work together.
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Creating a Facial for Father’s Day >> Mens Grooming Products & Tips
June 10, 2010 by Lydia
Filed under Skin Care Science
With more men seeking out professional skincare services, spas and salons across the country are scrambling to create treatments targeting the male client. To be successful in capturing the male client, it is essential to offer a menu that is inviting and appealing to him. In the male eye, that means having the word “man” somewhere in the title. All men reading a spa’s Menu of Service contemplating whether or not to bite are looking for one thing; a treatment designed especially for him.
A men’s facial treatment needs to address his concerns. Men are plagued with larger pores and sebaceous glands. Their skin tends to be characterized by excess oil and blackheads. At the same time, men are often dehydrated from the soaps and shampoos they use and the hot showers they take. They typically drink a lot of coffee, sodas and alcohol, and smoke cigars and cigarettes; all habits that promote dehydration. Men are confused as to what skin type they have because they are excessively oily and have surface dryness. Men need a treatment that is both hydrating and deep pore cleansing that balances oil.
The number one skin complaint we hear from our male clients is razor burn. Men tend to have sensitive skin that they have mistreated for years. The facial room is the time to teach him how to shave properly and protect against razor burn. The esthetician that helps him win the war against razor burn is an esthetician with a loyal client.
Men are also concerned with aging. They have hyperpigmentation from years of working in the yard and playing golf without sunscreen. They have crow’s feet and dark under-eye circles from squinting at computer screens and working late hours. The Baby Boomer man is being confronted with middle age and is being threatened by perky Gen-Xers trying to steal their jobs. A man’s appearance is more important to him than ever.
Advancing age not only brings unwanted lines and liver spots, but unwanted hair seems to be growing everywhere! Ear, nose and eyebrows sprout unruly hairs. Basic grooming and hair removal is a must during a male facial treatment. He’ll be so impressed that he has two eyebrows and clean ears, he’ll come back just for that!
It is important to choose products that cater to the male client and his skin needs. First, avoid using perfumed and fragrant products in the facial room. He may already be apprehensive about having a facial and “women’s” products will ensure he won’t be a repeat client. Keep the service as clean and simple as possible. Look for ingredients such as seaweed that offer hydration, anti-aging, antibacterial and oil control at the same time. Other important ingredients to look for are those such as cucumber, lavender, and azulene that calm and soothe inflamed skin. Men do not want to walk out your door with red, blotchy skin caused by an aggressive extraction session. You might as well put a red, flashing neon sign around his neck announcing, “I just spent the last hour getting a facial at my wife’s salon!” Certainly, not the message our male clients want to send to their buddies at Friday night’s poker game.
The men’s grooming facial should not last more than one hour. I suggest charging at least $75, but charge according to your area. Like with all services, do not undersell yourself! Your time is valuable and the service you are providing is important.
Men’s Grooming Treatment
** I recommend Repêchage® Hydra Refine® Products based on Laminaria Saccharina Seaweed, Lemongrass, Farnesol (an anti-bacterial derivative of Lily of the Valley and Cucumber.
•Drape the client and sanitize your hands. Make sure the bedding is white. Pink or flowery sheets are not male-friendly. It is also crucial to have a facial bed at least 75 inches long so your client’s feet aren’t dangling over the edge.
•Analyze your client’s skin. Diagnose and discuss findings and treatment objective. This is the time to ask him to show you how he shaves. Instruct him on proper technique.
•Begin by waxing of the earlobes, eyebrows and by trimming of the nose hair if needed. Use a small wax applicator for all facial waxings and use an electric trimmer for nose and earlobe trimming.
•After facial hair removal, apply astringent. Optional: use cold sea stones on areas that that were waxed such as eyebrows to reduce inflammation.
•Apply cleanser in circular, upward movement on the face and downward on the neck area. Optional: an electric brush may be used.
•Repeat, if necessary. Apply eye pads.
•Apply astringent. Optional: Use spray.
•Use a steam with ozone or infusion. Leave the steam on for ten minutes. During this steaming procedure, administer massage using non-occlusive massage cream.
•Turn off the steam and pat the skin dry.
•Wrap fingers in tissue or wear latex or vinyl gloves. Proceed with extraction, if necessary. Do not exceed ten minutes. If, after ten minutes, any more extraction is needed, it will have to wait until the next facial.
•After extraction, spray or pat on astringent.
•Apply pore perfecting serum. Optional: use cold Sea Stones for massaging in through acupressure.
•Use high frequency 3-5 minutes.
•Apply clarifying mask. Leave it on ten minutes. Apply cotton or gauze mask. Optional: place cold Sea Stones on the top. Administer hand massage using hand cream.
•If applicable, remove the Sea Stones.
•Remove the mask with wet cotton and dry it thoroughly by buffing the skin with dry cotton.
•Apply hydrating and pore perfecting serum to the face. Apply eye gel around the eye area.
•Offer your client a glass of water and proceed with at-home recommendation.
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Repêchage Hosts Three Day Face and Body Treatment Workshop Academy >> Special Guest, Arinola Adeniyi
June 7, 2010 by Lydia
Filed under Press & Media
Repêchage Hosts Three Day Face and Body Treatment Workshop Academy at Secaucus Headquarters with Special Guest, Arinola Adeniyi, Owner of the First Repêchage Spa de Beauté Concept Salon in Nigeria
From May 3rd through May 5th, 2010, Repêchage hosted an informative, hands-on Face and Body Treatment Workshop Academy for estheticians and cosmetologists looking to attain further knowledge on Repêchage products, treatments and cutting edge Facial Bar concept. Lydia Sarfati, CEO and Founder of Repêchage and Seda Azarian, Director of Education at Repêchage led the class in demonstrations and workshops on full facial rituals as well as express Facial Bar treatments. The class was attended by special guest Arinola Adeniyi, owner of Venivici Health Club & Urban Spa, Repêchage’s first Spa de Beauté Concept Salon to open in Lagos, Nigeria.
What has turned into such a powerful collaboration, bringing Repêchage treatments to Nigeria, started with Ms. Adeniyi sending her staff to attend the recent show in Ghana. “My staff came back with a raving review of Repêchage products, training and Lydia. They brought back Lydia’s book, Success at Your Fingertips, and I couldn’t stop reading it. I immediately sent Lydia an email saying we need to work together, and as they say, the rest is history!” Ms. Adeniyi said.
As of this past February, Ms. Adeniyi’s spa offers Repêchage treatments and products as well as the newly launched line, Kanshi, a collaboration between Repêchage and Dzigbordi Dosoo, Founder and CEO of Allure Africa Ltd., a premier day spa group in Ghana. “Though we’ve only had it for a few months so far, it is going fantastic! These are products we believe in and the few treatments we offer have had great results,” Ms. Adeniyi said. With ambition and great hopes for the future, Ms. Adeniyi continues, “We hope to get Lydia to Nigeria once we build our reputation to the level that Ghana has. We have already spoken with an architect to see how they will create the concept. We are hitting the ground running!” Ms. Adeniyi said.
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Update: 59th Annual CIDESCO World Congress in Stockholm, Sweden
June 3, 2010 by Lydia
Filed under Skin Care Education
I travel far and wide when it comes to advancing my knowledge database and gaining new perspective on skincare education. And of course, I can never say no to visiting Sweden, or as I like to call it, “The Venice of the North.”
I attended the 59th Annual CIDESCO World Congress in Stockholm, Sweden this past week as a Chairman of CIDESCO for the USA. The purpose was a school meeting; CIDESCO currently has over 240 schools throughout the world and around 100 or more participated. The day was spent going over exact procedures and testing. It was a good exchange and we spent a great deal of time in a general session with a delegates meeting, addressing the need for better public relations and global communication.
CIDESCO graduates over 5,500 CIDESCO diploma holders on an annual basis throughout the world, so if you think about it in a five year period there are over 25,000 CIDESCO diploma holders globally. There is a great deal of need for creating better internet communication to provide that community with means of communicating and talking with each other and staying in touch. Hopefully, CIDESCO as an organization will move toward accomplishing those goals.
In the US, we certainly still have challenges with our state laws and regulations. My concept is to open up and provide more schools an opportunity to teach a post graduate course and a prep course to prepare students for the CIDESCO exam and open it up to more schools in the US to be able to provide this opportunity. When you think about it, in California alone, there are over 38,000 licensed estheticians and very few of them are CIDESCO diploma holders. There is a great deal of opportunity to improve that! My goal and objective for the US is to help the schools that want to offer a preparatory course and advanced courses to prepare post graduate students to take the exam. This will hopefully lead to membership growth in the US.
Overall, each of us left with positive feedback from CIDESCO members of the world. Together, we are looking toward a bright future and more CIDESCO diploma holders, resulting in an overall upgrade to the skincare industry.
For more information on CIDESCO, visit www.CIDESCO.com.
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Repêchage is Turning 30! >>How did Lydia Start The Seaweed Based Skin Care Company?
June 2, 2010 by Lydia
Filed under Press & Media
Interview with Lydia Sarfati. How She Started Rêpechage and Where She Plans on Taking It.
Lydia Sarfati, CEO and Founder of Repêchage is continuing to expand what started as the one and only Four Layer Facial and a 12 sku product line to what is now a skincare empire. There have been changes over the years, in location, in number of employees and there has been expansion!
Lydia speaks about her motivation to continue providing results-oriented skincare, and also shares what inspires her and her many accomplishments along the way. She gives way to an overall view of a successful life from raising her family to her family joining her workforce. Catch a glimpse into the life of a CEO with an around the clock schedule, a world travel itinerary and get a first look at the trans-continental Repêchage collaboration launch of Lydia’s second brand, Kanshi. Check out our interview with Lydia and be a part of the past, present and future of Repêchage!
Where did you start your career in skincare?
Lydia Sarfati: I started my career in New York City in 1972 as a makeup artist and skincare specialist at Lamêe Cosmetics on Madison Ave at 72nd Street. I did blending of loose powders and foundations, and as the only skincare specialist there, I offered skin consultations and makeovers. Individual lashes were the rage and I was able at one time to do a full set in 30 minutes. From there I went to head the skin care department at ANN Skin Care Salon on 57th Street in New York, before opening my own Skin Center in 1977 under the name Klisar Skin Center. The Truth About Skincare was the first booklet we published, teaching simple knowledge, like how to cleanse your skin correctly and how to prevent aging.
What inspired you to create Repêchage?
Lydia Sarfati: What inspired me to create Repêchage, meaning a second chance, was that more salons wanted to offer facials, but didn’t have qualified estheticians to perform treatments and achieve perfect results. I created the Repêchage® Four Layer Facial® to fill this need. Thirty years later, it is still the number one choice treatment for professional salons and spas around the world.
What continues to inspire you to lead the industry with innovative skincare solutions now?
Lydia Sarfati: I am continually inspired by the testimonials that I get from clients around the world. I am inspired everyday knowing that what we develop makes a difference for the beauty professionals and the results we obtain are awesome!
What is the difference in size, products, and services offered by Repêchage from then until now?
Lydia Sarfati: When I launched Repêchage, we had only 12 products. It was the Four Layer Facial® and products for dry skin and oily/combination skin. In 1980, I began the company with three employees and a lot of volunteers like my public relations specialists who helped me understand the importance of a story.
What benchmark achievements have you accomplished along the way?
Lydia Sarfati: Along the journey in the last 30 years, there have been many accomplishments, but the ones that are close to my heart is being able to raise two beautiful daughters, offer them a great education, being able to work with my husband, David, for the past 16 years, having one of my daughters join the company 10 years ago and to continue to inspire young professionals to be the best and to enjoy what they do.
In today’s world of big corporations that function strictly without emotional attachment to anything, it’s nice to get up every morning with a smile knowing that we have helped the world to be more beautiful. I know that if I have helped only one person to live better, I have succeeded in life.
Ten years ago, we took a plunge and moved from NYC to Secaucus, NJ, to be able to manufacture in the USA. It was a huge undertaking, but I must say- we never lacked courage. Taking risks is in David’s DNA, so we stretched and pushed and accomplished our dreams. Today, we have a full research and development team, production and shipping facility, as well as a teaching academy. We earn the appreciation of our clients on a daily basis. We work hard and have a team of dedicated professionals to help achieve the daily goals.
How did you end up writing a book?
Lydia Sarfati: When I decided to write my book, Success at Your Fingertips, it was because I really saw a need. So many salons offering skincare were unsuccessful. I wanted to put it in writing; how I did it and how I will continue to do it! The fundamentals are there!
How did you come about launching Kanshi?
Lydia Sarfati: The Kanshi brand was born out of a need to develop a high end, affordable skincare line for salon and spa use and to recreate the spa experience at home. Kanshi will bring a new dimension to the beauty world and Repêchage will continue to innovate for the future.
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Lydia Sarfati Presents at International Esthetics, Cosmetics & Spa Conference Show Las Vegas, April 24-26, 2010
June 1, 2010 by Lydia
Filed under Press & Media
Lydia Sarfati, CEO and Founder of Repêchage, travelled to Las Vegas, NV, from April 24th through April 26th, 2010 for the International Esthetics, Cosmetics & Spa Conference. Over the three day time period, Lydia taught sold out classes to CIDESCO attendees. Lydia holds the position of Honorary Chairman for CIDESCO USA, the world’s major international beauty therapy association.
While in Las Vegas, Lydia also taught How to Succeed in the Skincare Business to beauty industry professionals looking for creative ways to keep business thriving. “Even though the skincare show had lower attendance than last year, there were plenty of estheticians eager to seek knowledge and improve their skills,” Lydia said upon reflection of the turnout.
At Repêchage, client retention and client satisfaction are key factors to the company’s customer service policy, and Lydia continues to stay ahead of the curve in the beauty industry, keeping salon and spa industry professionals optimistic. Through Facial Bar demonstrations, Repêchage provided unique ideas to professionals looking to remain at the forefront of the industry. “It was a great event, even in the down economy,” Lydia said.
Lydia Sarfati, CEO and Founder of Repêchage with Kathryn Compton, Manager of Industry Programs & Education for the Professional Beauty Association at the CIDESCO show.
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June Brides! A Special Guide to Getting Ready for your Upcoming Wedding >>Tips from Lydia Sarfati!
June 1, 2010 by Lydia
Filed under Reflections
All brides want to look their absolute best on the big day. Unfortunately, the methods by which we go about achieving perfection are sometimes shortsighted, quick fixes which can cause long term damage to the body and skin- chemical peels and tanning beds to name a couple. You can be glowing and gorgeous in time for your June wedding without harming your skin! By living a healthy lifestyle and nourishing your skin properly, you may find a whole new you shining through. Follow these tips I have come up with for my daughter and bride-to-be this June, Shiri Sarfati.
For Shiri and for all brides, I recommend a de-stressing, detoxifying lifestyle. The main lifestyle changes that you will need to make will be following a high protein, low-carbohydrate diet. Eliminate processed sugars and foods, drink decaf coffee, avoid diet sodas, and drink plenty of water. Also, soak in a Repêchage Seaweed Bath every night and give yourself the time to relax while the powerful vitamins and minerals in the seaweed restore your skin.
Be sure to protect your skin from the elements. After all, the skin is our protective barrier. We need to treat it accordingly by cleansing properly and keeping skin hydrated by having a spray like Repêchage Algo Mist on hand at all times to spritz as skin feels like it is drying out. A lightweight moisturizer like Codium Tomentosum Seaweed-rich Hydra Dew Moisturizing Day Cream to nourish and hydrate skin and leave skin appearing translucent and supple.
I have seen many bridezillas; I think in the long term for any bride to avoid becoming a bridezilla, you really need to have things planned. If you plan it, you become less chaotic. Know what you want. What creates chaos in your mind is when you’re not sure of what you want. So think about it, decide it, plan it, write it out and you will feel a lot less stressed.
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The Power of Touch: Getting Back to the Basics
May 31, 2010 by Lydia
Filed under Skin Care Science
Our best tools as estheticians are our hands. It is important to learn how to expertly use our hands by practicing proper facial massage techniques as well as learning facial anatomy. Knowledge of the facial muscles is imperative in conducting a superlative facial massage.
Massage therapy offers a real solution for managing the anxiety and strain that are encountered daily. Furthermore, a properly administered facial massage delivers much more than just relaxation. Facial massage: Stimulates circulation, detoxifies, stimulates sebaceous production, relaxes the nerves, releases toxins trapped between the tissues and muscles, oxygenates the skin tissues, gives physiological and psychological benefits, aids in the extraction process, hydrates the surface layer of the skin, brings nutrients to the surface layer of the skin, increases lymphatic flow, and eases muscle tension.
As a practicing esthetician, spa owner, and product developer over 3 decades, owning a spa in the competitive market of New York, believe me, there are days that I am tempted to stray from my belief and give in to the latest trends such as microdermabrasion, glycolic peels, light therapy, to name a few. But when I examine the skin under a Wood’s lamp and see the damage caused by some of these treatments, I stick with what works – providing long term benefits and lasting results. Massage is a key factor in every facial treatment and provides fantastic skin rejuvenating results for the skin.
The Lydia Sarfati Method of facial massage is the most therapeutic way to relax and tone facial muscles and release the stress from the face which causes wrinkles, lines and crows feet. The Lydia Sarfati Classic Facial Massage may be preformed in 10 minutes and utilizes the following facial massage techniques: Effleurage, Petrissage, Tapotement, and Shiatsu
(You may view the Vita Cura 5 Phase Firming Facial DVD to learn how to perform my method of massage)
Petrissage is a compression technique, which includes kneading, squeezing and pinching. This affects the deeper muscle tissue of the face.
Tapotement is a percussive stroke in which the fingertips strike the skin in rapid succession. This technique improves the circulation by stimulating the diffusion of the capillary network. It helps nourish the skin by releasing nutrients. This technique also purifies the system by releasing carbon dioxide and other waste materials.
The name “Shiatsu” means “finger pressure,” and this pressure stimulates the muscle and relieves tension.
Knowledge is empowering and knowing the true science behind the skin will always allow you to have integrity and honesty with your client.
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Memorial Day Beach Bag Essentials: Start Your Summer Right with These Must-Haves for the whole Season!
May 28, 2010 by Lydia
Filed under Reflections
Being prepared before getting to the beach is a must! In the excitement of finally taking a long weekend, don’t forget to pack these essentials before heading out for fun in the sun!
Make a statement with an eco friendly beach bag! While enjoying the beauty of the great outdoors, remember how important it is to extend your efforts to preserve it. This summer, you can spot us toting one of these FEED bags! Check out the FEED Guatemala bright beachy print bags which will house all our summer necessities. Multi-task with this bag- when you’re not on the beach, empty it out and use it in lieu of a plastic shopping bag.
Now what to fill it with! The number one item in every beach bag needs to be sunscreen. With researchers finding so much information on links between sun exposure and skin cancer, there is nothing more important than protecting your skin from harmful UV rays. Anti-oxidant rich Repêchage Hydra Soleil SPF 30 protects your skin from the damaging rays and long term damage. Apply at home before getting dress in beach attire to be sure you cover everywhere! Sunscreen takes about 30 minutes after application to absorb into skin and begin working. If you think your lips are burn proof, think again! Finish off your UV protection regimen by applying Repêchage Hydra Soleil SPF 15 Lipshield before leaving the house to avoid a painful burn.
Enjoy your relaxation time on the beach with Francis Ford Coppola’s Sofia Mini Blanc de Blancs champagne! In the perfect beach friendly packaging, a recyclable 6.3 oz. mini can (straw included!), life’s a beach with this chic addition.
Keeping cool and hydrated is the core of any beach day. Summer heat can especially dry out skin—combat the sun with Repêchage secret weapon, Algo Mist! Spritz on as often as needed. In a convenient 2 oz. travel size spray bottle, there’s no excuse to let your skin become dehydrated in the heat.
Style is a very important component of beach necessities! This summer, you will not see anyone from Repêchage without a wide brimmed hat and UV protecting sunglasses. As we are suckers for stylish giant sunglasses which provide shade for the whole sensitive eye area while you’re reading Glamour Magazine on the beach, we suggest following our trend with Marc by Marc Jacobs eyewear for a classic look all summer long.
As your summer days go along, you will buy new sunglasses, sunscreen and new eco friendly totes as they experience wear, but your skin is with you forever, so remember to take great care of your skin with Repêchage while you live it up on the beach!
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Shiri Sarfati is named Vice President of Sarkli- Repêchage, Ltd.
May 28, 2010 by Lydia
Filed under Press & Media
Shiri Sarfati has been appointed Vice President of Sarkli- Repêchage, Ltd. Sarfati will oversee all aspects of the Repêchage brand and new business opportunities for the company.
Sarfati has officially been with the company since 2003 and began her career as Director of Corporate Communications, developing an in-house public relations and marketing department. In 2008, she was appointed Vice President of Sales and Marketing, increasing direct salon and spa sales as well as developing new launches for the company.
She holds a Masters degree in Cosmetic and Fragrance Marketing and Management from The Fashion Institute of Technology as well as a BA in Political Science with a minor in Psychology from Columbia University, Barnard College.
As the company approaches its 30th Anniversary, Sarfati says, “I look forward to upholding the heritage of the brand my mother began 30 years ago and taking it to the next level of growth in the US and abroad.”
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Repêchage prepares to introduce Maximus Spa and Salon as a Spa de Beauté Concept Salon
May 26, 2010 by Lydia
Filed under Press & Media
Repêchage prepares to introduce Maximus Spa and Salon as a Spa de Beauté Concept Salon and the first Maximus Face Bar at their new location in Westbury, NY
From April 19th through April 21, 2010, Repêchage hosted Maximus Spa/ Salons of Long Island, the most recent spa to embark on the journey of becoming a Repêchage Spa de Beauté, for an intense three day educational workshop at the Repêchage Academy in Secaucus, NJ. Joyce Calcasola, co-owner of Maximus, along with Lydia Sarfati, CEO and Founder of Repêchage, will be hosting a grand opening at the new Maximus Westbury location. The event will include consultations and treatments at the Face Bar, a cutting edge concept coined by Lydia, that brings spa services out in the open.
In preparation for Spa de Beauté status in the skincare industry, Lydia led the class of Maximus staff in a three day class chocked full of information, demonstrations and workshops with the purpose of fully preparing the estheticians of Maximus Spa and Salon to become Repêchage experts in time for their opening and ultimately their new service menu launch.
Estheticians each performed Repêchage’s signature Four Layer Facial on members of their own front desk and management team, familiarizing everyone with the treatment that launched Repêchage 30 years ago, and will serve to launch Maximus as a coveted Spa de Beauté today. In addition, demonstrations of the Teen Facial, Classic European Facial and Hydra Medic Acne Facial were performed as were workshops on the Vita Cura 5 Phase Firming Facial and the Hydra Dew Facial and the new Kissable Hands treatments. These treatments, developed by Lydia for Maximus, enhance the overall spa experience with indulgent hand, leg and foot therapies available à la carte or in conjunction with already delectable facial treatments to create an extravagant overall spa experience.
Lydia not only educated the group, but inspired the team to further their success by working together to take skincare out of the closet with the introduction of the revolutionary Face Bar concept. Estheticians received training on performing the express mini-facial treatments intended for the open salon atmosphere, a non-traditional setting for the generally closed door skincare treatments.
The class was not all hard work—Lydia performed facial massages on each esthetician to demonstrate technique and pressure. “If you believe you have magic in your hands, you will,” Lydia told the team. Join us at our Grand Opening event to reap the benefits of the hard work Repêchage and Maximus have put into creating a trendsetting spa in the Long Island community and feel the magic in our hands!
For more information on Maximus Spa and Salon log onto www.maximusspasalon.com, call (516) 222-8880 or visit 399 Old Country Rd., Westbury. For more information on Repêchage®, log onto www.repechage.com or call 1800-248-SKIN.
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Management with Style Developing a Talented and Satisfied Team
May 25, 2010 by Lydia
Filed under Business Tips
Often times employees are promoted into management roles as a reward for their excellent work and contributions to the business. Unfortunately, while that person deserves to be rewarded, they may not be management material. An esthetician might have more repeat business than any person on your staff, she might have a magical touch and give the most exquisite facial, but she may not have the right touch when it comes to managing a business and managing people.
The role of “manager” continues to expand in all businesses, regardless of industry and there is a real lack of management training in esthetics and beauty schools. A manger does more than manage the books, order product, and lock the door each night. He or she must be constantly recruiting talented staff, fill employee compensation needs, set rules for the team, and get the team to follow those rules. They must create equal opportunities for growth and provide a safe and healthy work environment. They must discipline the team, control turnover, and manage organizational change. They must motivate employees, defining expectations and goals while evaluating the team’s success. And this is only a partial list!
I suggest meeting with your team individually once each year to communicate your expectations and to define developmental goals together with your employee.
A good way to get started is to have your employee complete a self-assessment of their performance and to write down a few goals. In return, her direct manager should offer their evaluation and provide “coaching points.”
This assessment/goal setting meeting is a great opportunity to open the lines of communication between manager and employee. You might discover an employee has an interest in Public Relations and you can then help her develop those skills by assigning her the task of managing the launch of a new treatment or your spa’s participation in a charity fashion event.
You will not only be developing a more well-rounded employee but you will be increasing an employee’s job satisfaction.
By going through this process, you will also be able to discover who on your team has an interest in management. Your star esthetician may have no interest in coming out from the behind the chair. Maybe a mentorship role to new estheticians better matches her skill set and interests. You may also learn that your receptionist has the skills for being an excellent manager as well as the desire even though she has never attended beauty school.
I urge spa owners and managers to get your staff involved whenever you can. A good manager is not an egomaniac dictator that hoards information or power. An effective manager is someone who delegates, matching the right tasks with employees with the right skill set. By doing so, you develop your staff, you begin offering careers rather than jobs, and you free up time so that you can concentrate on opening that second location, implementing a new process, or whatever it may be that you just can’t find the time to do!
In the spa, there are many tasks that you can delegate- PR & Marketing, Purchasing & Inventory, Accounting & Payroll, IT, and Staff Education are a few. The key to delegating these tasks is to set a budget and define a process by which you would like the employee to manage the task. As he or she gets comfortable, you can work with the employee to improve the process and incorporate new ideas. Meet on a weekly basis with each Task Lead to be briefed on the activities. It is also wise to have each Task Lead to document their process so that if he is sick or leaves the business, you can seamlessly transition the role to someone else on the team.
By employing these simple safeguards, delegating tasks does not need to be scary. In fact, it can be a welcome respite for the manager as well as an opportunity for the manager to further develop her own skills or expand the business.
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How to Talk to your Boss
May 24, 2010 by Lydia
Filed under Business Tips
Learning to effectively communicate with your manager is one of the most important skills you can learn. It is also a skill that can make or break your career. It can be stressful to negotiate a new working arrangement or challenge your manager during a decision-making meeting, but if you follow my advice, you will be less anxious and more successful.
Be an Active Listener
What does it mean to be an “Active Listener?” It means that you are attentive and participating in the communication process to foster a mutual understanding. It is more than hearing, and active listener assesses her manager’s mood and non-verbal cues to fully understand the message and can respond appropriately.
Mirroring
I happen to believe mirroring is something all employees should do whether it’s dressing for the job you want or interacting with others at work. When communicating with your boss, you should mirror her style. Incorporate phrases and lingo that she utilizes to improve understanding. If your manager is informal and friendly, she will respond more positively to a more intimate tone. Conversely, a manger who is more formal and proper, would not respond well to a conversation peppered with slang or off-color jokes.
Managing Up
Normally, when we think of management, we think of a supervisor managing subordinates. But, there is certainly an element of management in every relationship; children are especially adept at managing their parents! Learning to manage up is very important in the working world.
Managing up means focusing on the relationship with your boss to obtain the best results for you, your boss and your spa. That means, for you, learning to manage expectations. For example, it is often best to under promise and over deliver. For your boss, it is developing an understanding of what your boss needs to be successful and doing the things you are empowered to do to make her look good. For the company, it is developing an understanding of and investing in the salon’s mission and development goals and doing your part to contribute.
Be Prepared
There are few scarier things in life than negotiating a raise or new working arrangement with a manager or alerting him or her to some sort of problem. We have all lain awake at night going over what to say in our heads only to walk in to the office and be overcome by nerves. But with careful preparation, we give ourselves the tools to be successful.
Serious conversations with your boss should be scheduled. Depending on your company culture, send an email or ask to schedule a meeting to discuss a compensation review or whatever it may be. This gives both of you time to prepare and focus on the discussion during the scheduled time.
Personally, I like to have something written in front of me in black and white. For example, an employee of mine would be more successful at negotiating a raise if he or she comes to me with some kind of documentation of his or her successes such as she increased sales by x%. That is the kind of hard fact that helps me understand how she is affecting the bottom line and deserving of a raise. A subjective statement such as, “I am booked all of the time” is not as clear. Is she booked with waxings? Or is she booked with the most expensive treatment on the menu and increasing retail sales to boot? Managers like numbers- remember that!
Follow Through
Finally, nothing will speak louder to your manager than actions. If you have offered to take on a new responsibility or if your manger has made some suggestions for your professional development, then show her you are serious by following through.
Open communication between an employee and her manager are important for the success of both parties as well as the organization overall. By following my advice, it need not be a scary thing. I wish you much success.
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Mature Aging Skin: What is Lydia’s Philosophy for Long Term Results?
May 21, 2010 by Lydia
Filed under Skin Care Science, Video Posts
On May 14, 2010, Skin Care expert Lydia Sarfati collected questions on Skin Care and answered many of them on video.
Erin McDonough asked:
Why does VC5 put so much emphasis on mature skin? I believe there should be some sort of marketing stating “all skin types” on this particular facial.since I have found in working with this product that it is beneficial for all skin types..any ideas..suggestions..
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The Science of Acne
May 21, 2010 by Lydia
Filed under Skin Care Science
Close to 85% of people will experience some form of acne in their lifetime. According to the Academy of Dermatology, acne is the most common skin disorder in the United States affecting 40-50 million Americans at one time.4 When people think of acne, they think of teenagers, but acne can affect many people through adulthood as well. Some estimate as many as half of all adult women experience some form of acne due to an increase in androgen and a decrease of estrogen in peri-menopause.
Looking good and feeling good, do go hand in hand. This is why it can be so difficult for clients who suffer from acne skin. Acne can have a devastating effect on the self- esteem and confidence. Many acne sufferers withdraw socially, and even experience depression.
The good news is that most acne can be treated with outstanding results. And as you help your clients improve their skin, you’ll also improve their confidence and self-esteem. Treating acne can be one of the most rewarding experiences for you as an esthetician
What is Acne?
Acne is an inflammatory lesion of the sebaceous glands. The first signs are usually during puberty, where there’s an increase in the hormone Androgen, which is especially active in stimulating the amount of oil produced by the sebaceous glands in the skin. This stimulates extra production of sebum, combined with dead skin cells and other debris, become trapped and creates a plug that blocks the hair follicle.
Acne is defined as a condition resulting from the increased production of the hormone Androgen, which is especially active in stimulating the amount of oil produced by the sebaceous glands in the skin. As the ducts of these glands become plugged with the waxy oil, comedones (black heads) and whiteheads (milia) form. They are frequently infected with bacteria, causing welts, deeper lumps and pimples (cysts or nodules).
Sebaceous glands are the glands situated at the root of the hair follicle in the dermis. They can be found all over the body except for the palms and soles. These glands secrete sebum or oil. When the oil is mixed with perspiration, the skin’s surface becomes slightly acidic. This keeps some bacteria and fungi from embedding in the skin and at the same time helping to retain water in the tissue by slowing down evaporation from the skin. When the sebaceous glands are stimulated, a process known as retention hyperkeratosis occurs. This may be triggered by the onset of puberty, hormonal fluctuation, pharmaceutical agents, and stress, as well as heat and humidity.
In acne, the dead cells stick together, along with excess sebum and bacteria to form an impaction plug.
This first stage-impacted follicle is often referred to as a micro comedone. As the bacteria digest sebum, they produce fatty acid waste products that irritate the lining of the follicle causing a proliferation of cells to accumulate in the impacted follicle. At this point, the disease may result in non-inflammatory lesions, and simply produce closed comedones. When they eventually turn into open comedones and expel their contents, inflamed lesions may also result, whereby the follicle wall ruptures forming a papule. White blood cells invade the area and inflammation ensues. If the break is close to the surface of the skin a pustule results. If it is deeper, a nodule forms. In some cases, a membrane entraps the infection and a cyst forms.
Latest research has found that there are three factors that cause acne: Sebum, Bacteria, and Enclosure. And when you encounter these factors together, it creates an environment for inflamed, irritated and congested skin.
THE SEQUENCE OF EVENT OF THE ACNE LESION
1. Keratinized plug blocks sebum from wicking out along the hair shaft
2. Stagnant sebum is broken down by bacterial enzymes into short chained fatty acid
3. Irritation of a papule is formed
4. Increased blood flow activates the immune system
5. White blood cells are rushed into to deal with the foreign matter
6. Pustules are formed
TYPES OF ACNE LESIONS
Levels of Acne – Level 1
Microcomedo: A comedo formed below the epidermis and can’t be seen by the naked eye. Feels like small, hard bumps. As it enlarges, it looks like tiny white bumps just below the surface of the skin.
Closed Comedo (Whitehead): firm white papule
Open Comedo (Comedones): A hard plug composed of sebum and dead skin cells. This is the mildest form of acne.
Levels 2-3
Papule: Inflamed lesions – Small, solid slightly raised areas of the skin less than half an inch in diameter. They may have varied appearance: rounded, smooth or rough, skin-colored or red, pink or brown.
Milia: Also known as epidermal cysts, these are small, firm white papules usually found in clusters on upper cheeks and around the eyes.
Pustule: A small, pus-containing skin blister often found at the opening of hair follicles. More visible inflammation than a papule
Levels 4-5
Nodule: large painful solid lesion extending deep into the skin
Cysts: In some cases, a membrane entraps the infection and a cyst forms. Cysts are inflamed pus filled lesions.
What can be done?
Today, acne can be treated without the harshness and discomfort of traditional treatments that leave the skin red and irritated. First to treat any form of acne, you have to deal with the three factors (Sebum, Bacteria, and Enclosure). This is done with a three- tier approach of professional esthetic treatments, home care program, and diet with nutritional supplements.
Regardless of which form of acne is prevalent on the client, it is known that sebum production or oil is the catalyst for the series of events that results in acne or skin blemishes. As skin care professionals, we know that excess sebum is often associated with enlarged pores, a tendency toward follicle congestion and an oily “T-zone”. We can treat acne prone skin by controlling the excess sebum production, and maintaining proper moisture level.
Common Acne Types
Acne Conglobata: Severe hereditary acne that generally causes scarring on the face and back. It appears as irregularly joined nodules; at earlier stages hard, then with a soft fluid feel.
Acne Detergents: Acne caused by overuse of abrasive cleansers.
Acne Excoriee: A psychosomatic disease involving neurotic picking of the face.
**Photo provided by Karen Burke., MD., PHD.
Acne Mallorca: Caused by excessive sun exposure. It’s often seen in people who work outdoors.
Acne Mechanica: Acne caused by mechanical irritation (such as under the chinstraps in football players).
Acne Medicamentosa: Acne caused by medications.
Chloracne Acne: Caused by constant exposure to certain industrial chemicals, such as aromatic halogenated compounds, and the hydrocarbons found in motor oil.
Steroid Acne: An inflammation of hair follicles caused by internal steroids or from topical corticosteroids on the face.
Acne Cosmetica: A condition caused by comedogenic ingredients found in hair styling products, conditioners, certain sunscreens and makeup. Acne Cosmetica lesions are of the same shape and size, and can be avoided by switching to non-comedogenic products.
Cystic Acne: A severe type of acne condition when the sebum together with dead cells and bacterial products ruptures through the follicle wall, causing an inflammatory reaction that may end in scarring. It appears as a large rubbery nodule, often skin colored and surrounded by red inflamed tissue, 5-20mm in size.
Acne Vulgaris: Most common form of acne, most common in teenagers. It is a direct result of an increase in the male hormone Androgen. Normally develops at puberty and can be triggered at any age. Characterized by a variety of lesions, being visible at any time.
**Photo provided by Karen Burke., MD., PHD.
Removal of Acne Lesions
Desincrustation: Desincrustation is the process of softening the keratinaceous horny plug and allows extractions to proceed easily with minimal trauma to the surrounding tissue.
Lancets: Estheticians can remove comedones (closed and open) and milia with the use of lancets (check with your local state board if it is permissible). Papules and pustules, however, cysts and nodules must be treated by dermatologists. As an esthetician you can still administer acne treatments that will help cystic skin but you won’t be able to remove those lesions.
Comedone extractions:
Manual extractions using vinyl gloves and wrapped index fingers is very effective in removing comedones. If it doesn’t remove immediately, with slight pressure from side to side, use alternating angles to gently lift the Comedone.
Another gentle and effective way to remove a Comedone is with sterile cotton swabs.
If the contents are not expelling, simply go to another section and leave it for the next treatment. Remember the Comedones did not occur in one day and many times it will take more than one treatment to clear them all up.
Esthetics Tools in Treating Acne
High Frequency
High Frequency is an excellent and versatile tool for the esthetician. This electrical unit contains an electrode that uses UVC germicidal rays.
High Frequency:
· Has anti bacterial properties
· Decreases inflammation
· Allows for faster healing time for lesions
· Prevents Secondary infections
Contraindications when working with high frequency machine, they are:
· Do not use on pregnant clients
· Do not use on people with high blood pressure or heart condition
· Epileptics
· Asthmatics
· Clients that have braces, metal implants or heavy dental work
Educating your Client
Education and knowledge is the key in treating acne. Educate your client on the importance of in salon treatments and following a home care program especially designed for them.
As you know picking and squeezing pustules will only make their acne worse. Picking can spread acne-causing bacteria and squeezing can spread infected material deeper into the skin causing more inflammation and even scarring.
Another misunderstanding is the acne can simply be washed away. But over-washing will further irritate the skin. Educate your clients on the myths of acne, such as acne is caused by chocolate. There is no evidence to support that claim. Maintaining a healthy lifestyle, home care program, nutritional supplements and professional acne treatments will lead to a healthier more radiant skin at any age.
4 American Academy of Dermatology, aad.org
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Lydia Sarfati Welcome Message for the 12th International Congress for Salon & Spa Professionals
May 20, 2010 by Lydia
Filed under Video Posts
Join Us for the 12th International Congress for Salon & Spa Professionals
August 2-3, 2010
Click Here To Sign Up Today
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Tips on Safer Waxing
May 20, 2010 by Lydia
Filed under Skin Care Science
Everyone has thought about proper hair removal methods but wherever you go, for the most part no one really implements them. “Double Dipping” Should I wear gloves etc
Dr. David R. Caprette PhD, department of biochemistry and cell biology at Rice University in Houston has expressed concern about how easily one can transfer a viable organism to a nice warm blooded environment. This can be a breeding ground for infection.”
So here are some tips, for better waxing habits and NO MORE DOUBLE DIPPING!
- Always wear gloves
- Use a new applicator each time wax is applied to the skin
- Cleanse your implements i.e. tweezer, with anti bacterial soap, first, then place in a UV sterilizer or autoclave for 20 minutes
- Place all disposables in a plastic bag and keep it close to the waxing station so that no other surface is contaminated. Then seal and discard in a closed trash bin after each client
- Continue to educate yourself in proper and efficient wax application, this will help you lower your application costs of waxing per client
Finally you must know the law not just for your individual state but Federal Law. This states that “everyone should be considered as contaminated and that service providers who are occupationally exposed or have the potential to be are required to use preventive measure to prevent cross contamination.” That means federal standards already state that estheticians must wear gloves and perform one-time-use per applicator of hair removal products. See Occupational Safety and Health Administration for more details.
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Repechage & Christie & Co. Salon – Spa for Mother’s Day
May 19, 2010 by Lydia
Filed under Success Stories
This month, we hosted a great event with Christie & Co. Salon · Spa for Mother’s Day! After working with Lois Christie over the past few years, I have come to find that there is never a dull moment when the two of us are set to task. This year, we held our Annual Spring Event just in time for Mother’s Day and we saw a great turnout! People from all around the Bayside, NY area came to spend time with us throughout the day as we offered express skincare treatments at the spectacular Facial Bar in Lois’ newly renovated Christie & Co. Salon · Spa and I offered private skincare consultations to close to 40 salon guests looking for answers to their skincare needs.
Over the years, I have found great confusion with consumers. I believe this confusion stems from seeking advice from the next cosmetic counter salesperson and not finding the answers from skincare specialists with skin science knowledge. People are faced with the ‘latest and greatest’ options daily when they walk into a local department store, but don’t realize that the person behind the counter is making recommendations without the knowledge base necessary to provide a proper recommendation.
We provided relief to attendees of all ages and skin types. We saw guests from age 20 to age 80! We helped people with sensitive skin to people with acne to people with hyper pigmentation! Through the art of listening, we heard the concerns of each person and were able to properly suggest a results oriented Repêchage skincare regimen to treat each problem.
Overall, Lois and I are aimed at keeping the people of Bayside ahead of the curve in skincare and on a larger scale, giving everyone beautiful and healthy skin with signature Repêchage natural skincare products.
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12th International Congress for Salon & Spa Professionals
May 13, 2010 by Lydia
Filed under Press & Media
Join Us for the 12th International Congress for Salon & Spa Professionals
August 2-3, 2010
$250 Per Person
Includes 2 Day Congress & Gala Dinner at NYC Tribeca Rooftop
Park Central Hotel, New York, NY
EARLY BIRD SPECIAL: $195 – Before June 1st
Visit Us Here to Sign Up Today!
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The Beauty Industry Special Ingredients for Success
May 13, 2010 by Lydia
Filed under Business Tips
Every company must formulate their own recipe for success. Many of the ingredients to building and running a successful business hold true whether it’s a 20,000 square foot spa or a small neighborhood salon. Hallmarks for a successful business are a talented staff, great innovation and vision coupled with excellence in customer service.
I remember when I opened my first spa in 1977, facial and massage was not on everybody’s priority list, here is how we created a great clientele by turning every client into a raving fan.
First we learned about our clients’ likes and dislikes; the goings on in their personal life and challenges and stress in their professional life. By knowing what they want we tailored our treatments and services to deliver the best experience to their individual taste.
For example when dealing with a client that has a great deal of pressure at work and has very little time to relax, but needs to look and feel great, provide her with multi-services all at once; massage, facial, manicure, yes it can be done.
Someone on the other hand that has a great deal of time, provide treatments with multi upgrades, such as, a special anti-aging hand treatment with a manicure, instead of just a massage offer a body wrap, aromatherapy with hot stones etc. The greater the knowledge about your clients the greater the ability you will have to enhance their experience and grow your business. To know each client well you must keep records on file. Keep those files in a central location so that the manager and other professionals have the opportunity to access them if you are not in.
Furthermore, we have offered wonderful fresh coffee, little tea sandwiches, fresh fruit, there was always something to nibble on. It’s all about the great hospitality. It’s welcoming to your client to be offered a beverage or something to nibble on. Remember your clients have been rushing around trying to get to their appointments they not always having a chance to have lunch or breakfast. I even had a client that was convinced we brewed some bewitched coffee because she became addicted to our salon and had to come every day for a service.
Your special ingredients to keep your clients coming back are, great atmosphere, wonderful music, award winning treatments and a professional staff that looks happy, vibrant and energetic.
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Shiri Sarfati of Rêpechage Skin Care Interview with Mrs. Dzigbordi Dosoo
May 13, 2010 by Lydia
Filed under Business Tips, Video Posts
Shiri Sarfati of Rêpechage Skin Care Interview with Mrs. Dzigbordi Dosoo Allure Africa Limited Founder and CEO. This video was shot at the Repêchage Lydia Sarfati Academy in Secaucus New Jersey for Train The Trainer February 28 -- March 2, 2010
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The Skinny on Positioning your Day Spa as a Wellness Center
May 13, 2010 by Lydia
Filed under Business Tips
The weight loss industry is a 50 Billion dollar a year industry, according to MSNBC’s Chris Wapner’s article, Weight loss firms are fatter than ever. America’s increasingly overweight population spend their dollars on gym memberships, diet supplements, “diet” foods, and a variety of pills and potions in hopes of winning the battle of the bulge. I believe, salons and spas are not getting their fair share of the weight loss pie.
Perhaps we are taking ourselves out of the game because we label our businesses as beauty salon or day spa. As an industry, we are in the business of more than just highlights, hair removal, and deep pore cleansing. We are in the Wellness industry and it is by far time we begin exploring how we can better meet our clients’ wellness needs.
Of course, one person or one business cannot be an expert in everything. That is why I believe it is important to partner with other businesses and professionals to better care for more clients.
Reach out to your community to begin developing a wellness network to which you can refer clients and from whom you can receive referrals. A nutritionist is one example of the kind of professional you can partner with. She can speak at your spa’s next VIP event, offer nutrition training to your staff, and contribute articles to your company’s newsletter or on your website. She can refer her clients to your spa to receive contouring body treatments that will aid client undergoing weight loss to improve skin tone and elasticity or to improve the appearance of cellulite.
Likewise, partnering with gyms, weight loss centers, and plastic surgeons will also expand your network, develop your knowledge, and establish you spa’s credibility as a wellness center.
Imagine the possibilities. A yoga instructor can teach you breathing and relaxation techniques, which you can use with your clients to relieve stress. You can prescribe massage and body treatment regimes to complement the goals of a gym’s client, whether they are training for a sporting event or preparing for swimsuit season. Weight loss clinics are full of men and women who need your contouring body treatments and are eager for a makeover to accompany their slimmer waistline. Finally, a plastic surgeon and his patients will love that spa treatments will facilitate and shorten the healing process.
Of course, as estheticians, we know that wellness and beauty is more than just skin deep. Certainly, if we are going to be a true wellness center, we must look to care for the whole person. A beautiful complexion and a healthy weight can go a long way to improve a person’s wellness. But there is still more that we can do.
By partnering with psychologists, support groups, and motivational speakers, we can better care for our clients’ inner wellness. It might be as simple as having literature available that creates awareness for various support groups or having a psychologist contribute a piece on how to cope with stress in your newsletter. A motivational speaker at your next wellness center event will be just the ticket to get your clients to stick to their exercise regime or to kick smoking for good.
As we expand our network and increase our knowledge on wellness, it puts us in a place to serve as the wellness expert for others. Volunteer to speak at women’s groups or to a high school health class. Soon, people will be coming to your spa to be cared for.
Finally, at the end of the day, it’s the little things we do as estheticians and spa industry professionals that make us a wellness center. The fresh fruit we serve, the water we encourage our clients to drink to prevent dehydration, and the kindness we show. Know that the term beauty salon is a misnomer for we are all in the business of wellness.
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The Secrets to Healthy Aging
May 6, 2010 by Lydia
Filed under Skin Care Science
The question remains, however, even with all of the dollars and resources being invested to turn back the clock, are we fighting a losing battle? To understand what we’re up against, we need to understand the nature of Aging.
What is Aging? Aging is simply what our genes are doing to us and what we do to ourselves. In it’s most obvious, aging can be seen when we look in the mirror. Moles, uneven pigmentation, dullness, sagging skin, wrinkling, loss of elasticity, a thinning epidermis, dry skin conditions, and slower healing are some of the outwardly visible signs, which are the result of both internal and external factors.
Internally, our skin is battling genetic predispositions, hormonal changes, habitual movements such as frowning, and stress, which increases the production of cortisone, a hormone associated with the development of belly fat. Externally, our skin in battling free radicals from pollution and smoking as well as harmful UV damage.
Unfortunately, as Ponce de Leon discovered, there is not mythical Fountain of Youth. However, we can adopt a holistic approach to care for our skin and bodies to slow down the aging process in a healthy manner.
First, knowledge is power and as skincare professionals we need to live and breathe a wellness lifestyle so that we may educate others. Know that there are “Bogus Buzzwords” out there trying to seduce us from our core knowledge. “Cosmeceuticals”, “Medical-Grade”, “Pharmaceutical-grade”, and “Organic Skincare” are a few of the culprits.
I would like to take our industry back to the basics of our first esthetics class to understand where we need to go. Mini-quiz- what is the purpose of the skin?
· Protection: The skin protects internal organs from injury and infection. Keratin, in the outer layers of cells, stops harmful germs from invading the body. Skin’s elasticity withstands physical pressure and reduces injuries.
· Regulation: Sweat secretions evaporate on the skin’s surface, thereby cooling the body and regulating body temperature.
· Secretion: Skin excretes toxins though the sweat glands.
· Sensation: Skin is a sensory organ. Nerve endings in the Epidermis respond to heat, cold, touch, pressure, and pain.
· Storage: The skin stores Vitamin D.
As we age, the Skin as an organ begins to not function at the high level it does in our youth. To me the answer to turning back the clock is simple; we must restore and revitalize the Skin’s function, not strip it away. No, client’s do not need this year’s buzzwords; what they need is 4 simple things that we estheticians are licensed to provide.
First, maturing skin needs Gentle Exfoliation. I specify “gentle” because more aggressive forms of exfoliation such as microdermabrasion, chemical peels, glycolic acid, phenol peels, or laser resurfacing may actually accelerate aging and deteriorate skin functioning by creating long-term skin sensitivity, redness or lead to hyper-pigmentation from sun exposure.
Next, Massage relaxes and tones facial muscles, releasing stress from the face, which causes wrinkles, lines, and crow’s feet. To achieve a therapeutic effect, knowledge of the facial muscles is a must.
Third, Hydration of the skin must be improved. The Stratum Corneum needs moisture to be flexible, firm, translucent, and to work as a barrier.
Finally, Protection must be prescribed for the skin. Using products that contain ingredients such as Linoleic Acid, Anti-oxidants, Polyphenols, and Vitamins can increase the Skin’s barrier. And, of course, daily sun protection is essential.
Unlike earlier generations, Baby Boomers with the help of the professional esthetics industry are armed with knowledge to help them age healthily and beautifully.
| Lydia’s Skincare Do’s | Lydia’s Skincare Don’ts |
| Take better care of yourself on a daily basis. | Don’t go to tanning salons. It will cause skin cancer and premature aging. |
| Exercise daily using calisthenics and yoga. Breathe deeply. | Don’t smoke – it will kill you. |
| Cleanse and Tone skin twice daily. | Avoid the sun from 10am-4pm when sunrays are most damaging. |
| Always use a moisturizer and nourishing cream. | Avoid stressful situation- proper planning prevents anxiety. |
| Sleep with a silk eye mask to relax the eye. | Don’t eat junk food. |
| Use a Nourishing Cream all over the body. | Avoid process foods with high content of nitrates, sugars and sodium. |
| Wear Sun-protective clothing. | Don’t eat fried foods. |
| Apply sun protection with SPF and anti-oxidants such as green tea, white tea, and red tea. Thermus Thermophilius helps to protect the skin from heat damage. | Don’t use soaps; avoid Benzoyl Peroxide, hydrogen and Retinoic Acid Glycolic Acid (reduces the protective barrier of the skin). |
| Enjoy rejuvenating facials. | Don’t pick and scratch the skin. It removes a barrier and may cause skin infections. |
| Take a nightly bath. Don’t go to bed without soaking for 15 minutes in a seaweed bath. Relax!Take Spirulina seaweed daily. | Don’t overdo – remember less is more! |
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Going Green! Salon & Spa Marketing Tips for a Better Tomorrow
May 1, 2010 by Lydia
Filed under Business Tips
Consumers in the beauty world are now more eco-friendly & educated than ever! We have discovered that our skin is a mirror, ultimately reflecting what is going on inside of our bodies. With this in mind we find it logical that the best way to take care of our skin is to rid it of impurities! Pure and natural beauty will shine through when you “green” up your skincare routine. Research shows customers who are motivated to shop for natural, organic beauty care products also consider the ethics of the salons and companies they purchase those items from. Beauty lovers who have a genuine concern and support for the environment are generally drawn to salons and spas that take steps to use natural products and reduce their carbon footprint.
Going Green in your spa can be costly initially but in the long run it will help you bring in the $GREEN$. Spas who invest in turning their space Green generally earn their money back within the first 1-2 years they are in business. So, you are ready to start going green, but what makes your spa “green”? Green spas use therapies that conserve energy and water. They recycle materials whenever possible and actively seek ways to reduce waste. The use of natural and organic skin, hair and nail care products in green spas is a huge focus point as well. In general, the mission of a green spa is to show a responsibility to their guests and to the environment by reducing exposure to toxic chemicals, minimize generation of hazardous waste and to conserve energy. Going Green at home can be a challenge in your daily life. But imagine how tough it must be for green-minded salons. All day energy use and mountains of old hair are just the beginning of the obstacles these salons face. Below are some easy ways salons can take steps to flip the green switch…
Lighting
Make lighting in the salon more efficient and effective. Update lighting systems by installing LED and Halide lights which will create the right balance of light for stylists. These lights are 3 times more powerful, but use only a fraction of the energy and heat as halogen bulbs and will drastically reduce electricity bills.
Appliances
Improve the efficiency of your appliances. Hair salons obviously can’t let their clients hair dry naturally, but choosing to install energy-efficient hair dryers can cut costs and reduce electricity consumption.
Recycling
Recycle all product packaging and reclaim your customers packages for recycling purposes as well. Many salons offer clients 10% more in product refills if they bring back their old bottles, which reduces waste. Also, start to use unbleached paper products in the salon.
Hair Clippings
If possible, reuse old hair clippings. Salons can enroll in programs that recycle old hair clippings for various uses. Matter of Trust, is a company that takes donations of hair clippings and recycles them to make mats used to clean up oil spills around the country.
*Find out how to participate in this program or donate to Matter of Trust.
Water Consumption
Use low flow faucet aerators and low flow showerheads to reduce water consumption.
Other ways
Green spas may also provide robes made of natural fibers, provide recycling containers through the salon, use natural sources of lighting where ever possible, maintain a Zen-like atmosphere and an emphasis on nature in the décor. Going green not only benefits your salon and spa business but your clients and your planet as well. Check out the local programs in your area that can help fund your Green business and give you the tools and ideas you need to make it happen! For example, in New York visit the website for NYSERDA whose aim is to help businesses in New York meet energy goals by reducing energy consumption, promoting the use of renewable energy sources, and protecting the environment. With the 40th Anniversary of Earth Day swiftly approaching on April 22, 2010 what a perfect time to start taking these steps to be more GREEN at home and in the spa! We take hours every day to make ourselves look and feel beautiful, let’s start beautifying the environment at the same time!
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Maximizing Spa and Salon Business
April 19, 2010 by Lydia
Filed under Business Tips
Repêchage Hosts Annual Train the Trainer Program
Maximizing Spa and Salon Business
February 28th- March 2nd, 2010
Secaucus, NJ- On February 28th through March 2nd 2010, Repêchage held its annual Train the Trainer program at the Lydia Sarfati Post- Graduate Academy in Secaucus, NJ. Repêchage educators from around the world convened for an intensive three day program that ran the gamut of product knowledge, live demonstrations and hands-on workshops.
Following the standard in Repechage education, the training featured product knowledge of the full Repêchage brand and hands-on workshops of Facial Massage, Classic European Facial, Four Layer Facial, Vita Cura 5 Phase Firming Facial (VC5) and Hydra Medic Acne Treatment.
But the focus of this year’s program was teaching the client to maximize their business.
“In this economical climate, an esthetician can no longer sit in the back room twiddling her thumbs and waiting for business,” says Director of Education Seda Azarian. “It’s no longer about seeking new business. It’s about maximizing service to the client who is already in your salon.”
From proper practices, white glove service, sanitation and retailing, the course stressed the importance of being well-rounded. Trainers learned ways to educate their clients in efficient and effective business practices. Repêchage CEO Lydia Sarfati’s concept of “retail-tainment” stresses the idea of showing clients services that are offered in an enticing manner. If the client can see it, if it looks enjoyable and effective, the client will want it! Estheticians were trained in spa express treatments, which can be offered at the front of the salon, even while a client is having a color treatment.
This established another essential- strengthening the relationship between stylist and esthetician. Proper communication between the two is a basic step to maximizing ticket prices by utilizing the time a client spends in the salon chair.
The art of retailing is an additional step that the course emphasized. An esthetician’s job should not end with the professional spa service. Suggestions for at-home follow-up not only sends the client off with the proper tools to continue the benefits of their treatment, but sells product!
Train the Trainer is an annual Certification and Re-Certification program for Repêchage Educators. Estheticians are evaluated on their performance and comprehension and classified accordingly to the level of education they can aptly provide. This year’s session had a large international attendance with educators from Trinidad, Mexico, Canada, West Africa and of course, the US!
For more information on Repêchage® or how to become a Repêchage Educator, log onto www.repechage.com or call 1800-248-SKIN. For high resolution jpegs please email press@repechage.com.
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Lydia Speaks to FIT students in NYC.
April 19, 2010 by Lydia
Filed under Video Posts
Seaweed Skin Care expert Lydia Sarfati founder of Rêpechage and the Four Layer Facial speaks at Fashion Institute of Technology (FIT) with the Masters Program class of Cosmetics and Fragrance Marketing on Wednesday, December 16, 2009 at 5:30 p.m. EST
Lydia discusses how she discovered seaweed and when she had her “Ah-ha” moment and how she got her inspiration for Rêpechage and Seaweed skin care products and the development of the Four Layer Facial.
How did Lydia discover seaweed? View the video to learn more.
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How to Wash Your Face & Proper Facial Cleansing Techniques
January 18, 2010 by Lydia
Filed under Video Posts
How to Wash Your Face & Proper Facial Cleansing Techniques with Lauren from Repechage. This was based on Lydia’s wonderful chat with Glamour Magazine (see February issue of on newsstands p.44) about “Great Skin. You can also view the article on Lydia’s blog which can be found here
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Welcome Message from Lydai Sarfati
January 1, 2010 by Lydia
Filed under Video Posts
Lydia Sarfati talks about how she found Repechage in 1980, and how today Repechage has over 150 products available at thousands of salons and spas (Spa de Beaute) all over the world.
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Terms & Conditions
January 1, 2010 by Lydia
Filed under Press & Media
Web Site Terms and Conditions of Use
1. Terms
By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.
2. Use License
Permission is granted to temporarily download one copy of the materials (information or software) on LS Publications Inc.’s web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on LS Publications Inc.’s web site;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or “mirror” the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions and may be terminated by LS Publications Inc. at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
3. Disclaimer
The materials on LS Publications Inc.’s web site are provided “as is”. LS Publications Inc. makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, LS Publications Inc. does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.
4. Limitations
In no event shall LS Publications Inc. or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on LS Publications Inc.’s Internet site, even if LS Publications Inc. or a LS Publications Inc. authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.
5. Revisions and Errata
The materials appearing on LS Publications Inc.’s web site could include technical, typographical, or photographic errors. LS Publications Inc. does not warrant that any of the materials on its web site are accurate, complete, or current. LS Publications Inc. may make changes to the materials contained on its web site at any time without notice. LS Publications Inc. does not, however, make any commitment to update the materials.
6. Links
LS Publications Inc. has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by LS Publications Inc. of the site. Use of any such linked web site is at the user’s own risk.
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Any claim relating to LS Publications Inc.’s web site shall be governed by the laws of the State of New York without regard to its conflict of law provisions.
General Terms and Conditions applicable to Use of a Web Site.
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Privacy Policy
January 1, 2010 by Lydia
Filed under Press & Media
Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.
Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
We will only retain personal information as long as necessary for the fulfillment of those purposes.
We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We will make readily available to customers information about our policies and practices relating to the management of personal information.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained
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New Skin Care Line for West Africa
December 8, 2009 by Lydia
Filed under Press & Media
Accra, Ghana- Less than a year after Repêchage forged a partnership with Allure Africa Limited in Ghana, Repêchage Founder and CEO Mrs. Lydia Sarfati and Allure Africa Limited Founder and CEO Mrs. Dzigbordi Dosoo are pleased to be making another thrilling announcement- the launch of Kanshi™, a line of skin care, body care and lifestyle products developed to address the needs of the West African market. The launch of the brand illustrates the ongoing goal and foundation of the partnership, which is to deliver serious skin care not only to Ghana, but to additional territories spanning West Africa: Gambia, Nigeria, Liberia, Sierra Leone, Cameroun, Togo, Mali, Sierra Leone, Benin, Senegal, Guinea, Gabon, Burkina Faso The Ivory Coast (Cote D’I’voire), Niger, Chad, Equatorial Guinea.
Mrs. Dosoo’s vision is to offer natural skin care to her community that has nourishing and healing benefits. Kanshi™ is a colorful collection with ingredients inspired by the flavors of West Africa, including Papaya, Mango, Coconut and Shea Butter. The line consists of 18 products (33 skus in total). 1% of profits will benefit the Nuku Foundation, providing opportunities for African women to receive education for a career in beauty.
Mrs. Sarfati is heading to Ghana on February 15th to officially launch Kanshi™ at Africa’s Premier Spa & Beauty Trade Exhibition & Conference, Iyaba 2010.Organized by Mrs. Dosoo, Iyaba 2010 will take place at the Ghana International Conference Center in Accra. Mrs. Sarfati will deliver the keynote address to over 1,500 estheticians as well as 100 delegates. “Iyaba was conceived from passion for the true spa and beauty industry and a need to move Africa spa and beauty business from local beauty industry professionals on to delivering services at global standards,” say Mrs. Dosoo.
The Kanshi™ collection is designed with every skin type and need in mind: Kanshi™ for Dry Skin is moisturizing and nourishing; Kanshi™ for Oily Skin reduces oil and shine while maintaining moisture; Kanshi™ Body Care leaves silky soft skin head to toe; and Kanshi™ Lifestyle revitalizes the mind, body and spirit.
Kanshi™ for Dry Skin
Kanshi™ specially formulated products for dry skin moisturize, soothe, nourish and protect skin while boosting long term hydration. They are infused with juicy Mango and Papaya extracts, nourishing Coconut Oil and Shea Butter for skin renewal benefits. Green, White and Yellow teas along with Mango Juice give skin anti-oxidant protection.
Get smooth soft & refreshed skin with:
- Replenishing Cream Cleanser for Dry Skin
- Resurfacing Toner for Dry Skin
- Moisturizing Face Cream for Dry Skin
- Hydrating Silk Masque for Dry Skin
- Coconut Facial Exfoliator for Dry Skin
Kanshi™ for Oily Skin
Say bye bye to oily skin with refreshing, purifying and soap free products that cleanse deep down to remove oils without drying. Refines skin and minimizes pores with natural ingredients like Witch Hazel, Lemongrass, Cucumber and Mint
Get smooth and deeply clean skin:
- Purifying Foaming Gel Cleanser for Oily skin
- Shine Control Serum for Oily Skin
- Deep Cleansing Cucumber Facial Masque for Oily Skin
For Body
Revive skin, hands and feet with deliciously natural body care products which are packed with natural ingredients like moisturizing Cocoa and Mango Butters, cooling and hydrating Mint, anti microbial Lemon Myrtle, anti oxidant and beta carotene rich Carrot, Soybean, Sesame and Palm Oils.
Get all over smoothed and conditioned skin with:
- Moisturizing Body Lotion
- Triple Mint Nourishing Foot Cream
- Nourishing Hand Cream
- Triple Mint Hydrating Foot Masque
- Instantly Refreshing Foot Spray
- Naturally Healing Massage Oil
- Salted Mango Hand & Body Scrub
- Salted Coconut Body Scrub
Kanshi™ Lifestyle
Awaken senses, recreate a private spa for one or two with alluring Kanshi Lifestyle products.
The Kanshi™ Mimosa Room Spray has a floral mist which instantly freshens any room with the delicate scent of Mimosa bouquet. Give rooms a romantic touch with the Kanshi™ Mimosa Candle.
An awakening of the mind…
Nurturing of the body …
Journey for the spirit.
Kanshi™, Naturally Beautiful, Beautifully Natural
For more information, please visit www.kanshibeauty.com
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Top 10 Ways to Keep Great Employees
November 19, 2009 by Lydia
Filed under Business Tips
In our industry, we put a lot of emphasis on Client Retention. But what about Employee Retention? It’s the white elephant in the room that we rarely discuss but is many times the roadblock to a salon’s success.
Our industry is plagued by poor employee retention and many salon owners will tell you they live in fear of a staff walkout, which will steal their clientele. With Baby Boomers retiring from the work force in coming years, it is certain that we will experience a shortage of skilled professionals. Unless we begin offering careers and not just jobs, we can expect an even tougher battle to retain employees. Below, are 10 tips to improve employee retention.
1. Establish Clear Expectations: Satisfied employees know exactly what is expected of them every day at work. Meet periodically with employees to discuss goals and objectives as well as to discuss the employee’s performance in meeting those goals and objectives, which are set both by the manager and the employee. If one of your goals is to improve customer service, have each employee document what he or she did to improve customer service. With expectations clearly documented and discussed, employees will feel less stress and greater security.
2. Improve Management Quality: When asked during Exit Interviews, many former employees will tell you that they leave managers or supervisors, and not companies. It begins when a manager may fail in communicating expectations. There might be a lack of clarity regarding earning potential or a lack of feedback on performance. Finally, many managers fail to establish a framework in which each employee feels he or she can be successful. It is important to provide training for managers and to provide tools to improve communication between management and the staff.
3. Employees Need the Ability to Speak Freely: Team members need the opportunity to voice opinions and concerns without the threat of retribution. An employee suggestion box, team brainstorming sessions, and other avenues of communication can foster morale and improve security.
4. Improve Talent and Skill Utilization: Employees want to be motivated and challenged. They want to contribute to the business outside of their defined job roles. Next time you have a new project, look for help from your existing team. You may just discover, your receptionist has a knack for accounting or your esthetician is an excellent writer.
5. Create a Fair Environment: What is the perception of fairness and equitable treatment in your salon? Your team cannot exist if your staff has a star. It will breed jealousy and resentment. Build a staff where every person is a star and where every person is rewarded for their contributions fairly.
6. Provide Employees the Time, Tools, and Training to be Successful: Employees want an employer who will provide them the opportunities to be successful personally and professionally. Balance workloads so employees can gain experience outside their business area. For example, if an esthetician can never leave the facial room, she will not gain experience in managing others. Invest in your employees’ professional development and they will be invested in the success of your business.
7. Get to Know the Little People: Many unsatisfied employees complain that they feel like the big boss doesn’t know who they are. It is important for the owner of the salon, especially in large operations or chain salons, work to develop relationships with all employees. It is amazing what a 15 minute meeting between you and an employee can do to foster a positive environment and build team morale.
8. Never Threaten an Employee’s Job Security or Income: As a manager, it is important to never hint at looming lay-offs or pay cuts. Happy employees feel secure in their jobs. Worrying about a loss of income will erode team morale and not to mention an exodus of employees as they begin looking for greener pastures.
9. Employees need to feel Rewarded, Recognized, and Appreciated: Employees are motivated when they feel that the work they do adds value. Take the time to recognize and reward employees both privately and in front of peers.
10. Offer Opportunities for Professional Growth: Employees want to grow more than their books. They want to know that if they perform, they can be promoted and take on greater responsibilities.
We invest so much time and energy to make our clients happy. However, I believe to be truly successful, we need to invest just as many resources in keeping our employees happy.
Success is within the grasp of every skin care professional - just follow Lydia's advice!