(Repêchage Romania Launch Event)
November, 2013 – Bucharest, Romania – It was love at first sight when Repêchage CEO and Founder, Lydia Sarfati, was first introduced to Anca Hirtopeanu Business Development Manager, and Marcel Muresan, General Manager, of Professional Brands M&D at Cosmoprof Bologna this past spring. With 6 months of courtship, Repêchage turned out to be the perfect match for Professional Brands M&D and Romania.
(Rand Sherif, CEO of Interbrands and Lydia Sarfati, CEO and Founder of Repêchage)
(From left to right: Marcel Muresan, General Manager of Professional Brands, Lydia Sarfati, CEO and Founder of Repêchage, and Cristina Ricu, Marketing Manager of Professional Brands)
Professional Brands M&D are leaders in distributing and promoting prestigious brands. Their mission is to be a visionary and reliable partner of salons and spas offering education, inspiration, and innovation for business development in the professional beauty industry.
(Live demonstrations of Repêchage treatments at Repêchage Romania Launch Event)
To celebrate the introduction of Repêchage professional skincare products and treatments to Romania, an extremely successful and special launch event was held. Attending the launch event proved to be in high demand, as all could not be accommodated at once. Two sessions were held and both national and international participants were in attendance. Amongst these participants were 300 VIPS, celebrities, and Romanian movie stars.
(Repêchage Biolight Collection On-Stage)
To officiate the launch of Repêchage skincare products and treatments in Romania, Professional Brands M&D created a Repêchage training center that exceeded expectations. As Lydia Sarfati states, “I was completely blown away when I saw the Repêchage training center. Not only was the center designed in such a professional manner in regards to the furniture, equipment, and therapy area, but even the penthouse terrace and full kitchen for breaks was exquisite. I would really like to thank Cristina Ricu, Marketing Manager, Anca Hirtopeanu, Business Development Manager, and Marcel Muresan General Manager of Professional Branda M&D for delivering such a beautiful design.” In just two weeks, Professional Brands was able to train 45 beauty therapists in Repêchage professional skincare products and treatments, and now has future classes at the training center booked.
(Inside Skin Training Center in Romania)
Following the launch, Sarfati had back-to-back interviews with Romanian press, including Elle, Harper’s Bazaar, Pro TV, Cariere, and Estetica. Some were even able to experience the iconic Repêchage Four-Layer Facial!
(Repêchage CEO and Founder Lydia Sarfati with Repêchage Educator Lauren Streeter at Skin Training Center)
Repêchage is extremely excited to work with Professional Brands M&D, and to deliver to best quality skincare products and treatments to the country of Romania.
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